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Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit, they want to disconnect the sandbox instance and connect the production instance.

What additional configuration changes could be made to avoid any disruption of functionality?

A.

Configure Multi-Org settings to account for both production instances in Setup.

B.

Manually remove existing user mappings, attribute mappings, and tracking subscriptions.

C.

Rename and delete sandbox synchronized data extensions before connecting.

D.

Update query activities that reference the new synchronized data extensions.

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email.The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.

What should a consultant recommend?

A.

Use the WSProxy via SSJS to deploy the email after capturing form data.

B.

Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

C.

Use a Send Email activity in Automation Studio to run hourly and deploy emails.

D.

Use a Triggered Send Data Extension to capture form data and deploy the email.

A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units.

Which two data views would they use to achieve this?

Choose 2 answers

A.

_Complaint

B.

_Unsubscribe

C.

_Subscribers

D.

_BusinessUnitUnsubscribes

Every day at 3 a.m., Northern Trail Outfitters' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.

What end-to-end process should deliver this efficiently?

A.

Scheduled Automation > File Transfer > Import > Series of Query Activities

B.

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

C.

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

D.

Triggered Automation > Import > Data Extension Extract > Marketing Journey

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between Contact → Person Account → Real Estate Agent → Property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

A.

Use Automation Studio and Salesforce sends with campaign as an audience.

B.

Use Automation Studio to prepare personalization data and initiate journey.

C.

Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

D.

Use send from Salesforce CRM and Salesforce report to prepare personalization data.

Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale (POS) system in order to email purchase receipts to its customers. The POS data will need to be transformed to be received by the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

A.

Datorama

B.

Data Studio

C.

MuleSoft Anypoint Platform

D.

Data Connector

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.

How could they resolve this issue?

A.

Select 'US' as the sending country in SMS activity.

B.

Format the phone field in Salesforce as +1[phonenumber].

C.

Select 'Normalize Phone Number' in Journey settings.

D.

Configure the phone field in Salesforce as US locale.

Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@example.com.

Which email address would appear as the From Address for the automatic reply to the customer?

A.

customerservice@nto.com

B.

reply@marketingcloud.com

C.

customer@example.com

D.

marketing@email.nto.com

Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.

What product should be recommended?

A.

Audience Studio

B.

Web Analytics Connector

C.

Data Studio

D.

Google Analytics 360

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

A.

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow.

B.

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send.

C.

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event.

D.

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow.