Free Practice Questions for Salesforce Marketing-Cloud-Consultant Exam

Synchronized Data Extensions via Marketing Cloud Connect allow syncing Salesforce objects (such as Leads, Contacts) into Marketing Cloud at near real-time speeds (approximately every 15–30 minutes). To filter only customers with consent selected, they can configure a Filtered Data Extension based on the synchronized object.

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Exact Extract from Salesforce Documentation:

Source: Salesforce Help – Synchronized Data Sources Overview→ "Synchronized Data Sources allow you to automatically sync Salesforce object data into Marketing Cloud. The sync interval can be configured up to every 15 minutes."

Source: Marketing Cloud Connect Implementation Guide→ "To target a subset of synchronized records, configure Filtered Data Extensions based on specific criteria, such as opt-in status or custom fields."

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Comprehensive and Detailed Explanation:

The correct answer is D — How to determine engagement.

Before you can generate a targeted audience for a campaign (like a discount), you must clearly define what "engaged" means (e.g., opened 2+ emails in 30 days, clicked 1+ email, etc.).

Only after you define engagement criteria can you accurately query or filter your audience.

❌Why others are wrong:

A, B, and C are campaign details, but none impact how you technically define and segment the audience itself.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Audience Segmentation Planning:

"Clearly define segmenting criteria (e.g., engagement behavior) prior to audience selection to ensure correct targeting."

(Source:https://help.salesforce.com/s/articleView?id=sf.mc_as_audience_segmentation_best_practices.htm )

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Comprehensive and Detailed Explanation:

The correct answer is C — Data Extract Activity.

Specifically, a Tracking Extract (a type of Data Extract) can pull all Not Sent events within the past 24 hours.

After extracting, the data can be moved to SFTP via a File Transfer Activity.

❌Why others are wrong:

A: Report Definition Activity runs standard reports — it doesn't create extract files for automation.

B: SendLog Extract extracts SendLog DEs, not Not Sent tracking events.

D: SQL Query Activity manipulates DE data but doesn't extract system event data directly.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Data Extract Activity Overview:

"Data Extract Activities allow you to retrieve tracking event data such as Sends, Deliveries, Bounces, Not Sent, Opens, Clicks, etc. Use a Tracking Extract type to pull these events into a file for export."

(Source:https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm )

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The correct personalization string to provide a "View as Webpage" link in an email is %%view_email_url%%. When this string is placed inside the href attribute of a hyperlink, Marketing Cloud automatically generates a URL to a hosted version of the email content.

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Exact Extract from Salesforce Documentation:

Source: Salesforce Help – Personalization Strings

→ "%%view_email_url%% – This personalization string inserts a link to view the email as a webpage. Typically used for the 'View Online' functionality in email templates."

Source: Salesforce Marketing Cloud Email Studio Guide

→ "Use %%view_email_url%% within your hyperlink to allow recipients to view the message as a webpage."

GTL (Guide Template Language) is used in Marketing Cloud's Content Builder to process JSON responses directly inside email content. Since Sunny Sky API provides weather information likely in a JSON format, GTL is the appropriate way to parse the response and personalize the email in real time without needing external services or complex scripting.

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Exact Extract from Salesforce Documentation:

Source: Salesforce Help – Guide Template Language (GTL)

→ "Guide Template Language (GTL) enables parsing of JSON objects for dynamic content inside emails, CloudPages, and SMS messages. GTL is designed specifically to personalize content using external data sources directly within a send."

Source: Marketing Cloud Developer Guide – GTL Overview

→ "Use GTL to retrieve, parse, and render JSON content into Marketing Cloud messages."

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Comprehensive and Detailed Explanation:

The correct answer is D — Build rules before uploading the respective content.

Best practice is to define dynamic content rules first (e.g., “Points < 1000: Content A; Points 1000–5000: Content B”) before building and uploading the content blocks.

This makes setting up Dynamic Content Blocks in Content Builder easier and more structured.

❌Why others are wrong:

A: Custom Lists are older Email Studio concepts, not relevant to dynamic content best practices in Content Builder.

B: Standardizing field names is good practice, but not directly tied to dynamic content rule building.

C: Synchronized DEs are for Salesforce CRM data, which is not mentioned here.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Dynamic Content Setup:

"Create rules for dynamic content before associating the respective content assets to ensure correct audience targeting within the email template."

(Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_dynamic_content.htm )

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The correct answer isC, because:

In Salesforce Marketing Cloud, when a subscriber's status changes to'Held', it means that Marketing Cloud has suppressed sending emails to that subscriber due to repeated soft or hard bounces.

Users cannot directly edit or re-enable subscribers marked as Held.

Instead,Salesforce Support must be contactedto review and re-enable those subscribers if appropriate (for example, if it was a temporary deliverability issue).

Salesforce official documentation states:

"Held Status: A subscriber is placed on Held status after a threshold of consecutive soft or hard bounces. To reactivate held subscribers, submit a case with Salesforce Support. Users cannot manually reactivate held subscribers themselves."

(Source: Salesforce Marketing Cloud - Subscriber Status Overview)

Important Points:

Held status is asafety mechanismto protect sender reputation and avoid deliverability issues.

Salesforce must verify that it is safe to re-enable these subscribers to prevent risking future blacklistings or IP reputation damage.

Why the other options are incorrect:

❌A. Extract and Import as 'Active':

You cannot change subscriber status from 'Held' back to 'Active' through data imports —importing won't override Held status.

❌B. Mass update in Contact Builder:

Contact Builder cannot change the statusof subscribers in the All Subscribers list — status is managed at the system level.

❌D. SQL query to update 'Held' to 'Active':

SQL queriescannot modify system-managed fieldslike subscriber status in the All Subscribers list.

Additional reference:

"Marketing Cloud Support can reset a subscriber's status to Active after evaluation. Self-service options are not available to update 'Held' statuses."

(Source: Salesforce Marketing Cloud Admin Guide - Managing Subscribers)

Thus,Cis the correct and official answer.

When new records are continuously added via API and you want to inject them into a journey, you should use Contact Evaluation set to Evaluate new records only. This ensures that only the newly added (not existing) records are evaluated for entry into the journey.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Contact Evaluation Settings in Journey Builder

→ "When using a Data Extension Entry Source, you can choose to evaluate new records only, ensuring that only fresh entries are processed."

Source: Salesforce Help – Data Extension Entry Source

→ "Select 'Evaluate new records only' to inject new rows added to the data extension into the journey."

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A Multi-Step Journey in Journey Builder is best suited to handle dynamic behaviors like:

Sending a series of emails.

Evaluating engagement (opens, clicks).

Removing subscribers from the journey if engagement criteria are met.

Data Extension/Automation entry source allows for automated injection of contacts based on updated records (like non-engagers).

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Journey Builder Multi-Step Journeys

→ "Multi-Step Journeys allow you to send multiple communications, wait for engagement, and adjust the journey path based on subscriber behavior."

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Data Views are system tables in Marketing Cloud that update in near real-time and provide detailed email tracking information such as sends, opens, clicks, bounces, and unsubscribes. They are ideal for custom queries and reports with an hourly refresh frequency through Automation Studio.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Data Views

→ "Data Views are system-generated tables that provide event-level data for sends, opens, clicks, bounces, and more, updated near real-time."

Source: Salesforce Help – Automation Studio Query Activities

→ "Data Views can be queried every hour through Automation Studio for up-to-date reporting."

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