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A strategy designer leads a new UX project and needs to align with stakeholders who have varying degrees of interest and influence on the project. The designer wants to understand each stakeholder ' s potential negative and positive impacts on the project. Which tactic should be used?

A.

Stakeholder Analysis

B.

Stakeholder KPIs

C.

Stakeholder Focus Group

A strategy designer is facilitating a cross-functional critique on a concept for their company ' s new loyalty program. What should the designer do to ensure all voices are heard, regardless of position?

A.

Only collect written feedback from those who are comfortable providing it.

B.

Hold separate critiques so everyone feels comfortable speaking.

C.

Use a round-robin format, where everyone can share equally.

Cloud Kicks (CK) is going through a digital transformation exercise around its customer support capabilities. CK ' s strategy designer suggests to include Omni-Channel as a part of the company ' s transformation discovery. Which channel is included in Salesforce Omni-Channel capabilities?

A.

Onsite Visit

B.

Messaging

C.

Self-Service

In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity to create a more sustainable sneaker. Which additional topics should CK consider before framing the design challenge as a How Might We question?

A.

Shareholder priorities and design team capabilities

B.

Potential market size and supply chain costs

C.

Business drivers and signals of success

Cloud Kicks wants to create a loyalty program to deepen the engagement of its customers. When evaluating ideas for this program, which criteria should strategy designers use?

A.

Desirability, viability, and feasibility

B.

Novelty, privacy, and ...

C.

Competitive advantage, impact, and own ability

A start-up company that develops machine learning-based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?

A.

Both are solution-free statements.

B.

Both explain the scope of the possible solution.

C.

Both are tactics intended to solve a problem.

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience. What should analogous research help them accomplish?

A.

Bring fun into an otherwise boring project.

B.

Generate unexpected ideas and increase empathy.

C.

Explain a complex strategy to varied stakeholders.

Cloud Kicks ' (CK) stakeholders have some concerns about a newly created CX vision because they struggle with imagining how it will impact CK ' s current product. What should a strategy designer do to alleviate the stakeholders ' concerns?

A.

Share associated Objectives & Key Results (OKRs) with stakeholders to put the vision in a business context.

B.

Prototype an aspect of the vision that interacts with the current product and share insights with stakeholders.

C.

Organize a brainstorming session to provide stakeholders with a chance to reassess the vision.

An insurance company has a claims handling process that involves multiple team members, different departments, and many disparate systems. Which Salesforce automation tool should a strategy designer recommend to improve business process efficiency?

A.

MuleSoft

B.

Sales Cloud

C.

Financial Services Cloud

At a 15-person stakeholder workshop, the Cloud Kicks ' design team shared three strategic opportunities and discussed the insights that led to them. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity. What is the reason the strategy designer should recommend dot voting at this point?

A.

Dot voting is the fastest way to prioritize and make decisions.

B.

Dot voting focuses conversation on a few ideas with the most importance to the group.

C.

Dot voting lets everyone know what the leaders believe to be the right answers.