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A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear. Which approach should validate the market for this concept?

A.

Gather a team to ideate and craft concepts that stretch the company ' s current capabilities

B.

Recruit target users to test price points at which they would be willing to purchase the app.

C.

Meet with developers to estimate the effort required to deliver the proposed experience.

Cloud Kicks ' strategy designer is writing a challenge statement to inspire team ideation. What should they avoid in the challenge statement?

A.

Implying solutions to the challenge

B.

Basing the statement on a problem identified in research

C.

Focusing on the root cause of current issues

A tech company that specializes in mobile app development is looking to innovate and launch a new app that helps users manage their mental health. The company ' s target audience is young adults aged 18-35. What external factor might impact the strategy for this development?

A.

Push notifications

B.

Customer adoption

C.

HIPAA regulations

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?

A.

Journey Mapping

B.

Service Mapping

C.

Ecosystem Mapping

Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company ' s website navigation menu. CK ' s strategy designer asks the design team to revise the menu by co-designing it with end users. Which technique should be used to do this?

A.

Heuristic review

B.

Card sorting

C.

Consequence scanning

Cloud Kicks (CK) is coming to the end of its initial discovery phase, and the implementation team wants to plan a deliverable with a high-level overview of the system ' s design. CK ' s strategy designer will work with the Salesforce Architect to produce this deliverable and present it to specific business and technical stakeholders. Which architecture diagram should they use for this presentation?

A.

Solution Architecture

B.

Reference Architecture

C.

Entity Relationship

A strategy designer proposes a multi-step strategy to reach the ultimate goal of making Cloud Kicks a net zero company. The first step includes analyzing emissions and integrating data-driven insights into operational planning to reduce the carbon footprint of logistics. Each subsequent step builds on prior work and increases measurable progress until the goal is reached. Which tool should the designer use to connect short-term efforts with long-term impact goals?

A.

Impact ladder

B.

Service blueprint

C.

Project plan

The strategy designer at Cloud Kicks is using a How Might We statement to frame their design challenge. What should they do to test their statement to ensure it successfully guides their design process?

A.

Use rapid ideation with project team.

B.

Test the statement with end users.

C.

Launch an online survey.

A strategy designer creates a bridge from the project vision to product development through prioritization. Which factor should be considered to minimize cost and maximize value?

A.

Effort

B.

Velocity

C.

Usability

Cloud Kicks (CK) is interested in collecting data passively from customers while they are exercising in the company ' s latest footwear. CK plans to collect heart rate and activity levels and then overlay this data with self-reported weight, age, and health behavior information to provide fitness recommendations. What should a strategy designer recommend before CK commits to this project?

A.

Global Trend Analysis

B.

User Acceptance Testing

C.

Consequence Scanning Workshop