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Cloud Kicks ' product team is focused on a new business-casual clothing line that they think will account for over half of the company ' s revenue in the future. Which trend should influence desirability the most?

A.

Supply chain issues that delay product availability

B.

Digital ' product passports ' to help prevent counterfeiting

C.

Hybrid work emphasizing the need for color and comfort

Cloud Kicks (CK) is a company of operational excellence. However, CK has a hard time bringing innovative ideas to market, because investing in unproven tactics seems risky to its leaders who are used to making decisions based on metrics. Which approach should a strategy designer take when presenting a new product vision to this group?

A.

Identify the biggest questions about the product vision and collect data on prototypes.

B.

Run qualitative user research on the product vision and share key feedback with stakeholders.

C.

Conduct a competitive analysis of other products in the same market as the product vision.

A strategy designer is working with a team to assess and prioritize potential opportunities for an upcoming product release using the Design Thinking methodology. Which next step should the designer recommend to assist with prioritization?

A.

Survey users and prioritize building their most desired features.

B.

Test for desirability and refine ideas based on feasibility.

C.

Analyze the feature feasibility and let technology drive future designs.

At a 15-person stakeholder workshop, the Cloud Kicks ' design team shared three strategic opportunities and discussed the insights that led to them. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity. What is the reason the strategy designer should recommend dot voting at this point?

A.

Dot voting is the fastest way to prioritize and make decisions.

B.

Dot voting focuses conversation on a few ideas with the most importance to the group.

C.

Dot voting lets everyone know what the leaders believe to be the right answers.

A financial technology company develops an app for wealth management firms and receives initial success upon launch. Which metric should be used to measure the longevity of the product and long-term growth potential?

A.

Annual app downloads

B.

Customer retention rate

C.

App sales over time

A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge. What should the designer do?

A.

Take a vote among people in the room and pursue the winning opinion.

B.

Work through the conflict in the workshop to reach a shared perspective.

C.

Pause the conversation and work through the conflict in a private setting.

Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals. What should the designer do to build and rationalize a case with this new team?

A.

Meet with the manufacturing team and give them feasible solutions.

B.

Analyze internal systems through the lens of environmental risk.

C.

Present research on climate change to the manufacturing team.

Cloud Kicks wants to improve its business model to be closer to its customers and provide quantifiable improvements to business efficiency. Which framework should be used to drive the success of the new business model?

A.

Usable, Feasible, Cost-Effective

B.

Feasible, Viable, Impactful

C.

Desirable, Feasible, Viable

A project team led by a strategy designer has just facilitated 3 weeks of user research. What should they do to identify key insights?

A.

Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.

B.

Ask each team member to create insights based on their expertise and support with collected quotes.

C.

As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

A.

Journey mapping

B.

Customer interviews

C.

Content strategy