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A strategy designer at Cloud Kicks presents an experience narrative to drive stakeholder alignment for a new product vision. In addition to the narrative, what should the designer provide to create alignment?

A.

Incentives to motivate internal stakeholders to align with the proposed future state

B.

A roadmap to minimize miscommunication about milestones in the build process

C.

The strategic case including a breakdown of features and why they meet audience needs

Cloud Kicks (CK) notices a significant customer churn due to a disconnect between product features and user needs. Which course of action should CK ' s strategy designer propose to improve the situation?

A.

Request product owners to envision future state and provide better requirements.

B.

Facilitate a co-creation workshop to help generate ideas grounded in research insights.

C.

Clarify requirements and enable quality assurance teams with better acceptance criteria.

Cloud Kicks has released a wearable device for athletes but struggles to find product market fit. The design team begins an initiative to better understand user needs and improve the device. What should the strategy designer do to engage with internal stakeholders invested in the project?

A.

Assign specific tasks to each stakeholder so they each add something important to the project.

B.

Survey stakeholders for insights and ideas, as their diverse perspectives are likely to uncover unmet needs.

C.

Align stakeholders on what success looks like and throughout the project.

When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives which outcome?

A.

Viability

B.

Feasibility

C.

Desirability

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?

A.

Create teambuilding events with stakeholders to build trust.

B.

Orient around outcomes that matter to stakeholders.

C.

Invite stakeholders as optional to all design team reviews.

A strategy designer leads a new UX project and needs to align with stakeholders who have varying degrees of interest and influence on the project. The designer wants to understand each stakeholder ' s potential negative and positive impacts on the project. Which tactic should be used?

A.

Stakeholder Analysis

B.

Stakeholder Focus Group

C.

Stakeholder KPIs

While conceptualizing a new footwear line, the design team gained feedback that both employees and consumers are seeking more sustainable products. Leaders need more rationale to justify the investment. Which values-based design principle should be used to reinforce this feedback?

A.

Create products from recycled materials.

B.

Use energy from renewable resources.

C.

Focus on creating enduring advantage.

Cloud Kicks (CK) is considering developing a social platform for customers to connect and share best exercise practices. CK hypothesizes it will only be successful if customers routinely use the platform. Which discipline should be the primary driver of the design for repeat engagement?

A.

Behavioral economics

B.

Data analytics

C.

Organizational psychology

A strategy designer is facilitating a critique on a concept for their company ' s new loyalty program, and they ' re getting a lot of subjective feedback representing personal opinions. What is the most common reason for this, assuming good intent from all participants?

A.

The critique does not have the right participants in the room; there are too many dominant personalities.

B.

The non-designers do not have the skills needed to give effective critique on design work.

C.

The designer has not properly defined the guidelines for the critique session.

A strategy designer is presenting the results of a design sprint including sketches of new concepts for an upcoming release. Several business stakeholders were not aligned on the priorities driving the design sprint outcomes and spent the meeting arguing about new directions in which they would like to take the product. What should the strategy designer do to gain alignment?

A.

Share research insights to build a deeper understanding and urgency around the problems to solve.

B.

Refine the ideas to a higher fidelity so the stakeholders get a better sense of the vision.

C.

Add the stakeholders ' ideas and agree to pursue both; it is more important to keep the peace on the team.