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Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK ' s team knows the importance of pushing for environmental impact in their latest designs. What should they do to prepare to measure progress toward this goal?

A.

Only interview customers who value environmentalism to uncover needs from CK ' s desired customer base of ethical consumers.

B.

Schedule a workshop with key product stakeholders to brainstorm ' how might this new product be more sustainable? '

C.

Create a journey map that extends into pre-purchase and post use disposal to uncover unseen impacts of the product ' s lifecycle.

The strategy designer at Cloud Kicks has worked with the development team to create a cross- cloud 360 prototype based on a concept to create a better customer experience and help drive revenue. What should the designer produce to get buy-in from the business stakeholders?

A.

Business case and roadmap

B.

Business metrics and ROI map

C.

Business user flow and journey map

Cloud Kicks ' strategy designer needs to communicate a new product vision but is only able to access key stakeholders virtually. Which technique should the designer use to ensure the audience remains engaged?

A.

Turn the camera off so the audience can focus on the slides presented

B.

Ensure half of the meeting time is dedicated to answering questions.

C.

Ask open ended questions to the audience to maintain their involvement.

A consumer healthcare startup wants to collect data on patients ' symptoms over time, and plans to research how to monetize this data. How should a strategy designer counsel leadership in consideration of ethical implications for both the company and its patients?

A.

Perform user research with patients to understand their level of comfort of data being shared for monetization.

B.

Facilitate a Consequence Scanning workshop before proceeding with any further investment.

C.

Research similar healthcare organizations about how they are monetizing patient data.

Cloud Kicks is launching a new online store and wants to ensure the team follows an ethical decision-making process and that the delivered product does not accrue ethical debt. Which methodology should be suggested?

A.

Jobs to be Done Framework

B.

Human-Centered Design

C.

Consequences Scanning Workshop

A strategy designer is pitching a vision presentation to their customer ' s lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line. Which strategy should the designer employ to communicate the vision?

A.

Ask each team member to present a few slides to signal the presentation is the result of many people ' s ideas and consensus.

B.

Ask the customer to participate in the presentation to pitch the vision to their lead, signaling buy-in and shared ownership of the project work.

C.

Ask a master presenter to stand in on the project and deliver the vision; they know how to sway any hesitant executive.

A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company. What should they do to learn about the unique expectations of the company ' s customers?

A.

Interview 8-10 customers about how banking fits into their lives and their ideal relationship with their bank.

B.

Share prototypes of different interface directions with 100 people who regularly use their bank ' s app.

C.

Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.

The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers?

A.

Increased sales of custom footwear

B.

Increased adoption of the loyalty program

C.

Increased speed of the design process

Cloud Kicks ' primary business goal for its new customer acquisition program is to increase diversity. Which inclusive design tactic should help the company solve problems for the broadest possible audience?

A.

Solve for one, extend to many through a persona spectrum.

B.

Hold focus groups with traditionally underrepresented participants.

C.

Use Jobs to Be Done to increase empathy with the audience.

Cloud Kicks (CK) is a company of operational excellence. However, CK has a hard time bringing innovative ideas to market, because investing in unproven tactics seems risky to its leaders who are used to making decisions based on metrics. Which approach should a strategy designer take when presenting a new product vision to this group?

A.

Conduct a competitive analysis of other products in the same market as the product vision.

B.

Run qualitative user research on the product vision and share key feedback with stakeholders.

C.

Identify the biggest questions about the product vision and collect data on prototypes.