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What type of Information do rule step types look for in engagement studio programs?

A.

Prospect Interest

B.

Prospect behavior

C.

Prospect activity

D.

Prospect criteria

Which list email report metric represents the total number of emails minus hard and soft bounces?

A.

Total Opt Outs

B.

Total Sent

C.

Total Queued

D.

Total Delivered

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.

What insight does this report provide the template designer?

A.

Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B.

High click rates indicates that the email subject line should be the focus of the email content.

C.

Low click rates encourage the user to optimize content or link placement in other email sends.

D.

High open rates indicates that prospects are interacting with the content.

When would a completion action on a custom redirect be triggered?

A.

Completion actions will apply to visitors on the first time a custom redirect is clicked.

B.

Completion actions for custom redirects will only apply to existing prospects.

C.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

D.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

A.

True

B.

False

How can you delete a prospect?

A.

Through a completion action.

B.

Through an automation rule.

C.

You can't delete prospects.

D.

Through the prospect table actions.

A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.

Which three things will affect the prospect records based on these activities? (Choose three answers.)

A.

Bob’s prospect record will have a tag of “clicked” applied to it.

B.

Bob’s prospect record will show him clicking on the link and filling out the form.

C.

Kate’s prospect record will show her clicking on the link and filling out the form.

D.

Kate’s prospect record will have a tag of “clicked” applied to it.

E.

Bob’s visitor record will have a tag of “clicked” applied to it.

A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.

How should the user resolve this Issue?

A.

Edit the list to be available for "Email Sanding"

B.

Edit the email template to make it available for "List Emails"

C.

Edit the list to be available for "Email Templates"

D.

Edit the email template and choose the appropriate list