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What can the GoToWebinar connector do?

A.

Register prospects for GoToWebinar events

B.

Display how long a prospect watched a webinar

C.

Automatically pull in prospects who exist in GoToWebinar but not Pardot

D.

Display registrations and attendance as activities

E.

Pulls in Pardot emails to use in GoToWebinar

Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

A.

Unsubscribing from an email

B.

Printing an email

C.

Clicking a link in an email

D.

Opening an email

E.

Forwarding an email

How long does it take a drip program to start after unpausing it?

A.

Immediately

B.

Within 5 minutes

C.

Within one hour

D.

Within one business day

Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

A.

Submitting a form

B.

Opening an email

C.

Clicking a custom redirect

D.

Unsubscribing from email

How should a user understand how many prospects are currently waiting on a step in an engagement program?

A.

Download the report of the program.

B.

Click on the step to view its report card.

C.

Look at the tooltip above that step.

D.

Pause the program and edit the step.

Why is a reCAPTCHA displayed when I did not choose to display it?

A.

At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

B.

At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

A.

Submitting a form on a landing page.

B.

Matching an automation rule.

C.

Viewing more than one web page.

D.

Clicking on a tracked link in an email.

Which three triggers could be used to define a prospects path in an engagement studio program?

Choose 3 answers

A.

List membership

B.

Email open

C.

Custom redirect click

D.

File download

E.

Prospect grade

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.

How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

Choose one answer

A.

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

B.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

C.

Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

D.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

New feature alerts can be found at the top of the dashboard.

A.

True

B.

False