Free Practice Questions for Salesforce Marketing-Cloud-Personalization Exam

 In web campaigns, an A/B test is performed by creating multiple experiences. Each experience represents a variation of the content or layout, and Interaction Studio compares their performance based on predefined metrics.

 Reference: Salesforce Interaction Studio A/B Testing in Web Campaigns Guide.

A Marketing Cloud Personalization web campaign includes:

Experience:

Defines the rules and personalization logic for delivering content.

Template:

Determines the design and layout of the content displayed.

Content Zone:

Specifies the location on the webpage where personalized content is rendered.

To ensure the same group of users always gets the control experience:

Control Group Segment:

Define a segment specifically for control group allocation.

This segment ensures consistency across campaigns, maintaining the same group in the control experience.

Before implementing the Sitemap, a solution architect and customer should define:

Site Architecture (Answer B):

Understand the structure of the website, including page types and navigation.

Attribute Model (Answer D):

Define how data attributes (e.g., user behaviors, preferences) will be used for personalization.

Site Catalog (Answer E):

Ensure the catalog of products, content, or services is structured and accessible for personalization logic.

To prevent recommendations for products priced under $15 in a Marketing Cloud Personalization recipe, marketers should utilize the Exclusion ingredient. This powerful feature allows for fine-grained control over recommendations by specifying criteria that disqualify certain items from being suggested.  

Here's how the Exclusion ingredient works:

Defining exclusion criteria: Within the recipe, marketers can define specific criteria that exclude products from the recommendation set. In this case, the exclusion criterion would be "price less than $15."

Filtering recommendations: When the recipe generates recommendations, the Exclusion ingredient filters out any products that meet the defined criteria. This ensures that only products priced $15 or higher are included in the final recommendations.

Flexibility: Exclusions can be based on various product attributes or dimensions, providing flexibility in tailoring recommendations. This allows marketers to create highly targeted recommendations that align with campaign goals and customer preferences.  

 The User Feed integrates external system data into a user’s profile by leveraging identity attributes such as email or user ID. It enhances personalization by enriching user profiles with external data.

 Reference: Salesforce Interaction Studio Data Integration Documentation – User Feed Overview.

In Interaction Studio, developers code web templates to enable dynamic and personalized content delivery. The responsibilities include:

HTML and CSS for controlling appearance (Answer B):

Define the structure and styling of the personalized content rendered on the webpage.

Client-side instructions for rendering (Answer C):

Add JavaScript or other client-side scripts to control how content interacts with the user on the webpage.

Defining what can be configured in a campaign (Answer E):

Developers set up configurable elements in the template, such as text, images, or rules, that can be adjusted by marketers when creating a campaign.

ETL feeds in Interaction Studio require the CSV file format, which is straightforward and widely supported for transferring structured data.