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LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.

Which two reasons could explain why this happened?

Choose 2 answers

A.

The leads have been reassigned to a user who does not exist in that BU.

B.

The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

C.

The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

D.

The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.

What would explain this experience?

A.

The administrator has not published the Email Template from a draft.

B.

The administrator does not have folder permissions to the email template folder.

C.

The administrator does not have folder permissions to the Engagement Program.

D.

The administrator has not selected a sender for the Email Template.

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A.

Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page

B.

Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect

C.

Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

D.

Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A.

D

B.

A+

C.

A

D.

F-

E.

F

With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A.

Click Through rate

B.

Email Complain Rate

C.

HTML Open Rate

D.

Spam complaints.

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.

Which assignment workflow would meet these requirements?

A.

Add form completion actions to first assign to the user and then to create a Salesforce task.

B.

Add form completion actions to first assign to the assigned user and then to notify the user.

C.

Add form completion actions to add to the engagement studio program and notify the assigned user.

D.

Add form completion actions to send customized email with a call reminder to the sales user.

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

A.

Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

B.

Refine scoring and grading models to only give the Sales team the most qualified leads.

C.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

D.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.

"How could the prospect field ‘Marketing Cloud Account Engagement Hard Bounce’ be updated so a prospect becomes mailable?

A.

Update the “Opt Out” field on the prospect record

B.

Remove the value in the ‘Marketing Cloud Account Engagement Hard Bounce’ field

C.

Change the email address to a valid email address

D.

Clear the “Do Not Email” field on the prospect record

Which are true about Custom Objects in Marketing Cloud Account Engagement

A.

You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

B.

You can create and sync a custom object from any object in Salesforce

C.

You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

D.

You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

Monthly cost of Salesforce Engage is

A.

50$

B.

100$

C.

It's always free

D.

15$