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Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A.

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

B.

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

C.

The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

D.

The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?

Choose 3 answers

A.

Landing Pages

B.

Social Posts

C.

Layout Templates

D.

List Emails

E.

Content Files

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A.

A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B.

Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C.

Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

D.

Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A.

Account

B.

Opportunity

C.

Case

D.

Order

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

B.

That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

C.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

D.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A.

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

B.

Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

C.

Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

D.

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

Which one is Marketing Cloud Account Engagement Event Connector

A.

Eventbrite

B.

Eventor

C.

EventMe

D.

TheEvents

Select Assets that allow to Adjust prospects score

A.

Automation Rules

B.

Segmentation Rules

C.

PI Completion Actions

D.

Engagement Programs

E.

Tables

LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

What method should be used to only add valid email addresses to their list moving forward?

A.

Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

B.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

C.

Edit the completion action on the form to only add to the list if the email address is valid.

D.

Use the list to send a permission pass email and remove all hard bounces.

What is true about grading? [Choose two answers]

A.

A prospect can be associated to multiple profiles.

B.

You cannot change the default profile criteria

C.

Matching or unmatching a criteria will result in an increase or decrease of the grade by ⅓, ⅔ or 3/3 of a grade.

D.

All prospects start with a grade of D.