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Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A.

Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form

B.

Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form

C.

Nothing will display

D.

Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.

How many Social Posting Connectors is it possible to create

A.

You can create as many Social Posting connectors as you want

B.

One each type

C.

Many but only one type

D.

You can't use any Social Posting connector

Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A.

Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template

B.

Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML

C.

Create layout template and import HTML from the landing page URL

D.

Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

A.

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >

Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

B.

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two

child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

C.

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and

create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

D.

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A.

Form Report: Impressions

B.

Lifecycle Report: New Prospects Created

C.

Form Report: Conversions

D.

Form Report: Submissions

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A.

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

B.

Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

C.

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by

navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

D.

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

Which actions can be achieved with completion actions? [Choose three answers]

A.

Assign to queue

B.

Notify account owner

C.

Set profile

D.

Increment prospect field value

Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A.

Don't use false or misleading header information

B.

Don't use deceptive subject lines

C.

Identify the message as an ad

D.

Tell recipients where you're located

E.

Tell recipients how to opt out of receiving future email from you

F.

Honor opt-out requests promptly

G.

Monitor what others are doing on your behalf

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

A.

The campaign is not a connected campaign so the data is not syncing.

B.

The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

C.

The engagement with those assets happened before the fields were added to the page layouts.

D.

The data hasn't been refreshed in 24 hours so the values haven't been updated.

Which is true about Visitor Filters?

A.

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

B.

You can the filter by IP

C.

You can filter by a hostname

D.

You can filter by a hostname wildcard

E.

You can't filter your own company IP