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It is possible to assign certain Prospect to selected Scoring Category

A.

True

B.

False

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?

A.

Prospects at the bottom of the funnel — actively deciding between vendors.

B.

Prospects at the top of the funnel — newly sourced from a tradeshow.

C.

Prospects at the middle of the funnel — interacting with blog content only.

D.

Prospects who have transitioned out of the funnel — with a recently closed deal.

How are prospect that have started a wait step impacted when an entire engagement program is paused?

A.

They will NOT continue to progress through the wait step and

once the engagement program is resumed the wait step will start where it left off.

B.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

C.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

D.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A.

Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

B.

Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.

C.

Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

D.

Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

How many Engagement Programs can run at one time

A.

Always 100

B.

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

C.

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

D.

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

What feature should a consultant recommend to uncover additional marketing attribution?

A.

Primary - Campaign Source Attribution

B, Einstein Attribution

B.

Account-to-Opportunity Matching

C.

First Touch Model

Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A.

Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

B.

Configure the Salesforce custom object to relate to th< account, lead, or contact

C.

Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value

D.

Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.

Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?

Choose 2 answers

A.

Associate visitor activity to a prospect on form submission.

B.

Track the prospect's click path through the website's content.

C.

Capture complete demographic information about an anonymous visitor.

D.

Trigger page actions to occur when a prospect visits a certain URL.

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

Which two benefits of email authentication should be discussed with the IT manag

Choose 2 answers

A.

Authentication provides legal protection against email abuse complaints.

B.

Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

C.

Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.

D.

Authentication ensures the company's sending IP will not appear on blocklists.

LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:

• Receive a notification when prospects view the page, but do not submit to see if they can retarget.

• Receive one notification per prospect.

How should a consultant accomplish this in Marketing Cloud Account Engagement?

A.

Dynamic list of all prospects who have viewed the landing page > Completion action on the form to

remove prospects from the list upon form submission > User monitors list.

B.

Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

C.

Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have

viewed landing page > User exports both lists and compares.

D.

Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".