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Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A.

Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.

B.

Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

C.

Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.

D.

Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.

An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A.

Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

B.

Run an automation rule based on the Marketing Cloud Account Engagement campaign

C.

Look for the original list based on the Marketing Cloud Account Engagement campaign

D.

Run a dynamic list based on the Marketing Cloud Account Engagement campaign

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.

What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A.

To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

B.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

C.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

D.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?

Choose 2 answers

A.

Assign prospects to an existing user

B.

Create new custom fields and populate field values

C.

Permanently delete prospects

D.

Undelete matching prospects from the Recycle Bin

LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

What action should they take to successfully complete the migration?

A.

Include prospect activity history from Account B in their prospect import if they want to retain it.

B.

Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

C.

Export existing custom field mappings to import desired fields into Account A.

D.

Manually rebuild any automations built in Account B in Account A.

A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.

What could be the issue?

A.

The landing page on a browser with the cookies cleared was not tested.

B.

The same layout template on both the form and the landing page was not used.

C.

The %%content%% variable tag in the layout template code was missing.

D.

The form HTML embed code in the layout template code was not used.

Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales?

Choose 2 answers

A.

Improve prospect data by adding fields to existing forms and making them required.

B.

Increase their scoring threshold to give the Sales team the most qualified leads.

C.

Improve lead qualification efficiency by using automation rules for prospect assignment.

D.

Increase gated content on the website to provide more scoring opportunities.

What is true about completion actions? [Choose two answers]

A.

Completion actions are retroactive and will apply to activities done before and after you apply them

B.

Completion actions only execute for prospects. They will not affect visitors.

C.

Completion actions can be criteria based.

D.

Completion actions will not execute for image files.

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A.

Page action

B.

Custom redirect

C.

Completion action

D.

Automation rule

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A.

Export the submission report & Import

B.

Run completion Action on form Request a demo with action assign to user

C.

Run completion Action on form Request a demo with action notify Admin

D.

Run an automation rule to assign based on the « Request demo » Submission & prospect status field