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LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

How should this be configured?

A.

Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

B.

Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

C.

Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

D.

Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.

What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A.

Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

B.

Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

C.

Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

D.

Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.

What strategy would allow the team to do this?

A.

Build dynamic lists respectively based off of those form submissions.

B.

Add a form completion action to add prospects to the right Salesforce campaign.

C.

Track downloads in the form reports and build different lists for all submissions.

D.

Add a form completion action to apply a tag with the name of the piece of content.

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

A.

Completion Action

B.

Automation rule match All

C.

Automation rule match Any

D.

Page Action

Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?

Choose 2 answers

A.

A green check mark next to the domain key policy

B.

A green check mark next to the FBS registration ID

C.

A green check mark next to the Salesforce Connected user

D.

A green check mark next to the domain SPF record

How many automation rules can you have

A.

Always 100

B.

Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150

C.

Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

D.

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component?

Choose 2 answers

A.

Prospect was deleted by a user

B.

Prospect unsubscribed from an email

C.

Prospect replied to an email

D.

Prospect viewed a landing page

LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.

What is the best way to help their marketing team achieve this goal?

A.

Automatically remove prospects from the program when an email reply trigger is met.

B.

Increase the wait time on the Email send action steps.

C.

Set the Engagement Studio program to repeat every 10 days.

D.

A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A.

Segmentation Rule

B.

Completion Action

C.

Dynamic List

D.

Automation Rule

LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.

How should LenoxSoft get started?

A.

Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

B.

Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

C.

Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

D.

Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.