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LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

A.

Connected Campaigns and Campaign Influence

B.

Salesforce User Sync and Campaign Influence

C.

Connected Campaigns and Engagement Studio

D.

Campaign Influence and Marketing Data Sharing

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A.

Monitor no of visitors, social post enagements and natural search reports month over month

B.

Monitor no of visitors, form conversion and email click-through rate reports month over month

C.

Monitor no of prospects, social post enagements and paid search reports month over month

D.

Monitor no of prospects, form submission and email open rate reports month over month

The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.

How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A.

Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

B.

Create an automation rule set to match all with the criteria of Product Interest form completed and

Country field equal to United States with an action to assign prospects.

C.

Add a completion action to the Product Interest form to assign prospects only if their Country field is

United States.

D.

Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.

How should this be implemented with Marketing Cloud Account Engagement?

A.

Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

B.

Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

C.

Create a form handler and enable data kiosk entry mode.

D.

Create a form handler to link to an existing form on the website.

Which one is Marketing Cloud Account Engagement Video Connector

A.

YouTube

B.

Wistia

C.

Vimeo

D.

Dailymotion

LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.

Which Campaign Influence Attribution model should they reference to understand this?

A.

First Touch Model

B.

Even Attribution Model

C.

Last Touch Model

D.

Salesforce Model

Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A.

Create a completion action based on the Lead Status field value.

B.

Create a dynamic list based on the Lead Status field value

C.

Create an automation rule based on the Lead Status field value

D.

Create a segmentation rule based on the Lead Status field value

What would an Administrator set up to have a document automatically download after a successful form completion?

A.

Include a link to the content in the Thank You Content of the form.

B.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

C.

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

D.

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

Select available Social Posting Connectors

A.

Facebook

B.

Twitter

C.

Linkedln

D.

Zone

E.

WhatsApp

F.

Instagram

G.

Tumblr

"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.

What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A.

The prospect is marked as do not email

B.

The prospect is marked as opted out

C.

The prospect is unassigned from its user

D.

The prospect is sent to the recycle bin