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A Data 360 Consultant needs to build a model on Einstein Studio to predict the time- to- close of an opportunity brought into Data 360 from CRM. Based on the supported model types, which statement is true?

A.

The consultant should use a Multiclass Classification model to bucket the time-to-close into specifications.

B.

The consultant should use a Binary Classification model to determine if the time-to-close is long or short.

C.

The consultant should use a Multiclass Classification model because the outcome is represented as text data.

D.

The consultant should use a Regression model because the target outcome is a numeric measure.

A Data 360 Consultant is explaining the benefits of zero-copy data federation to a stakeholder. Which statement best describes how data federation differs from traditional data ingestion in Data 360?

A.

Data federation requires data to be converted into CSV format before it can be accessed.

B.

Data federation copies all data into Data 360 storage every 15 minutes.

C.

Data federation allows Data 360 to read data directly from an external provider without moving or copying the data.

D.

Data federation only supports data coming from other Salesforce orgs.

A Data 360 Consultant is configuring an activation for a segment created from the Unified Individual object to be sent to a Loyalty Cloud activation target. They would like to include the Loyalty Program Tier for personalization, but this field is stored in a separate Loyalty Program Member data model object (DMO) that was not used in the initial segment filters. Which feature should the consultant use during the activation setup to include this external identifier in the exported payload?

A.

Calculated insights to join the Loyalty Program Tier to the Unified Individual prior to segmentation

B.

Contact point priority to rank the Loyalty Program Tier above the standard Individual ID

C.

Activation membership to select the Loyalty Program Member DMO and its associated fields

D.

Data stream mappings to re-map the Loyalty Program Tier as a secondary key on the Individual object

How does Data 360 handle an individual ' s Right to Be Forgotten?

A.

Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion

B.

Deletes the specified Individual and records from any data model object/data lake object related to the Individual

C.

Deletes the specified Individual record and its Unified Individual Link record

D.

Deletes the specified Individual and records from any data source object mapped to the Individual data model object

A Data 360 Consultant is building a marketing- to- sales handoff process that requires sales reps to see a chronological list of a prospect ' s Web Page Views and Email Clicks directly on the Lead record. These interactions are stored as Engagement data in Data 360. What is the most efficient way to display this?

A.

Embed a filtered report chart on the record page that queries the Data 360 objects directly.

B.

Drag the native Data 360 Related List Enrichment onto the Lead Lightning page and configure the relevant Engagement data model objects (DMOs).

C.

Create a custom object in Salesforce, use Flow to sync Data 360 Engagement records back to CRM, and add a standard related list.

D.

Use Dynamic Forms to conditionally show fields from the Data 360 Individual object based on the Lead ' s status.

A customer is interested in tracking their Average Time To Close for Service Cloud cases. They are looking for a flexible solution that provides near real- time reporting and allows different teams to review the data across the relevant dimensions for that team coming from Sales, Service, Marketing, and Commerce Clouds. Which solution meets the customer ' s needs?

A.

Data Model Object (DMO) Formula Fields

B.

Service Cloud Reports

C.

Calculated Insights

D.

Semantic Model Metrics

A Data 360 Consultant wants to grant a user in Data 360 the ability to view and create segments and activations, but not allow them to modify data model mappings or identity resolution rules. Following the principle of least privilege, which standard permission set should the consultant assign to them?

A.

Data 360 Activation Specialist

B.

Data 360 Architect

C.

Data 360 Activation Manager

D.

Data 360 User

A global ecommerce brand tasks a Data 360 Consultant with resolving duplicate customer records originating from a web portal, a mobile app, and a physical point-of-sale system. The goal is to ensure that a customer is recognized as the same individual across all three sources to provide a consistent service experience. Which feature should the consultant configure to achieve this outcome?

A.

Matching rules within the Identity Resolution settings to link source records

B.

Data transform logic to normalize naming conventions during the ingestion process

C.

Partitioning strategies to separate data based on the original source system

D.

Streaming insights to detect real-time changes in customer contact information

Northern Trail Outfitters wants to enable Suggested Values for several attributes in the Data Model to assist marketers in the segment canvas. One of the attributes being considered is Secondary Product Code, which currently contains 5,000 distinct values.

What should a Data 360 Consultant consider before enabling value suggestions for this specific attribute?

A.

The feature only displays the first 1,000 distinct values, which may lead to incomplete results for the user.

B.

Suggested values will fail to load if the attribute contains more than 500 unique entries.

C.

The system requires a custom streaming data transform to refresh values for high-cardinality attributes.

D.

Value suggestions are only available for attributes that have been mapped to the Engagement category.

A Data 360 Consultant for Northern Trail Outfitters is observing Identity Resolution processing metrics. The consultant notices that the volume of source profiles processed in the most recent batch is less than the total volume of source profiles. What is the most likely mechanism that causes source profiles to be skipped during Identity Resolution processing?

A.

A profile is only sent for unification if the assigned data stream is running at its maximum frequency.

B.

A profile is skipped if the calculated Unification Score does not meet the minimum threshold set in the identity resolution rules.

C.

A profile is only processed if a pre-processing step confirms a change in its data since the last processing run.

D.

A profile is excluded if it fails the initial Data Quality Score check, preventing unification.