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A Data 360 Consultant is building a marketing- to- sales handoff process that requires sales reps to see a chronological list of a prospect ' s Web Page Views and Email Clicks directly on the Lead record. These interactions are stored as Engagement data in Data 360. What is the most efficient way to display this?

A.

Embed a filtered report chart on the record page that queries the Data 360 objects directly.

B.

Drag the native Data 360 Related List Enrichment onto the Lead Lightning page and configure the relevant Engagement data model objects (DMOs).

C.

Create a custom object in Salesforce, use Flow to sync Data 360 Engagement records back to CRM, and add a standard related list.

D.

Use Dynamic Forms to conditionally show fields from the Data 360 Individual object based on the Lead ' s status.

An architect is managing a Full Sandbox that is used for performance testing of Data 360 segments. The team decides to perform a sandbox refresh to bring over the latest Schema changes and record updates from the production environment. What is the impact of this refresh on the existing Data 360 configuration within that sandbox?

A.

The sandbox maintains its connection to the existing Data 360 instance, but all data mapping is reverted to Draft status.

B.

Only the identity resolution rules are deleted, while data streams remain active and continue to pull data from the refreshed sandbox objects.

C.

The Data 360 instance is deleted and a new, blank Data 360 instance must be provisioned after the refresh.

D.

All Data 360 metadata is replicated from the current version of production instance, and the ingested records are cleared and must be re-ingested.

A Data 360 Consultant is performing a source system inventory for Northern Trail Outfitters (NTO). During the review of the standard data model, the consultant identifies several business- specific fields in the source system that do not have a corresponding field in the standard data model objects (DMOs). Following best practices for mapping preparation, which action should the consultant take?

A.

Extend the relevant standard DMOs by adding custom fields to accommodate the missing data.

B.

Ignore the business-specific fields and map only the fields that exist in the standard DMOs.

C.

Create a new custom DMO for every business-specific field identified in the source system.

D.

Map the business-specific fields to the " Other " category to avoid modifying the standard model.

Northern Trail Outfitters uploads new customer data to an Amazon S3 bucket on a daily basis to be ingested in Data 360. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days. In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?

A.

Calculated Insight > Refresh Data Stream > Identity Resolution

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Refresh Data Stream > Identity Resolution > Calculated Insight

D.

Identity Resolution > Refresh Data Stream > Calculated Insight

When reporting on calculated insights in Salesforce, what is a critical limitation a Data 360 Consultant must keep in mind regarding data freshness?

A.

The data reflects the state of the last time the insight was batch processed.

B.

Calculated insights can only be reported on if they contain fewer than 2,000 total rows.

C.

Insights are only available in reports if they have been " Activated " to a Marketing Cloud engagement.

D.

Calculated insights are only updated once every 24 hours.

A Data 360 Consultant needs to filter out specific contact points from the Unified Individuals that qualify for a segment. Where should the consultant apply this filtering?

A.

Apply contact point filtering during the creation of the segment

B.

Apply contact point filtering when creating an activation

C.

Apply contact point filtering leveraging a calculated insight

D.

Apply contact point filtering on data ingestion

In Data 360, which mechanism ensures different business units can use the same Data 360 home org while keeping their data and metadata logically separated, to meet governance or compliance requirements?

A.

Use separate companion connections within the same data space

B.

Use different permission sets within the same data space

C.

Use separate data spaces for each business unit

D.

Use separate objects per business unit with record-type filtering

A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?

A.

Filter out older orders in Marketing Cloud after activation.

B.

Apply a data space filter to exclude orders older than 30 days.

C.

Apply a 30-day date filter on the Sales Order DMO within the activation.

D.

Build a segment using the Sales Order DMO and filter orders to the last 30 days.

Northern Trail Outfitters (NTO) wants to send a promotional campaign to customers that have purchased within the past 6 months. The Data 360 Consultant creates a segment to meet this requirement. Now, NTO has brought an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?

A.

Segmentation exclude rules

B.

Streaming insights

C.

Batch transforms

D.

Related attributes

A Data 360 Consultant has a large historical dataset stored in Snowflake as parquet files in an object store. The consultant needs to run heavy analytics queries periodically, with high throughput but not necessarily real- time needs. Which Data 360 pattern is most appropriate?

A.

Query federation without acceleration (Live or Direct Access)

B.

Ingest data into Data 360 as a data lake object (DLO)

C.

File federation

D.

Query federation with acceleration (Caching)