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A Data 360 Consultant created a calculated insight that can be seen when ' Segmenting On ' Individuals on the segmentation canvas but not Unified Individual. What is the reason for this?

A.

The consultant doesn ' t have the correct permissions to see the calculated insight for Unified Individual segments.

B.

The calculated insight is missing a relationship to the Unified Individual data model object (DMO).

C.

The data space for the Unified Individual is different than the Individual data model object (DMO).

D.

Calculated insights can ' t be used for the Unified Individual data model object (DMO).

A data architect is modeling a relationship between a custom Vehicle data model object (DMO) and the standard Individual DMO to track car ownership. The requirement states that one vehicle can be owned by only one individual, but one individual can own multiple vehicles. Which cardinality should the architect select when creating this relationship from Vehicle to Individual?

A.

One-to-One (1:1)

B.

Many-to-Many (N:N)

C.

Many-to-One (N:1)

D.

One-to-Many (1:N)

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the Right to Be Forgotten. The Data 360 Consultant determines that Consent API will solve this business need. Which consideration should the consultant inform the customer about?

A.

Data Deletion requests are processed within 1 hour.

B.

Data Deletion requests submitted to Data 360 are passed to all connected Salesforce clouds.

C.

Data Deletion requests are submitted for Individual profiles.

D.

Data Deletion automatically happens for related records.

A developer at Cloud Kicks is integrating customer data from a legacy shoe-inventory system and a web-store platform into Data 360. They need a way to ensure the Customer Name field from both systems is recognized as the same attribute. Which component should the developer use to provide this standardized structure?

A.

An encryption key to secure PII during the data transfer

B.

A segmentation canvas for selecting desired customer attributes

C.

An identity resolution ruleset to merge duplicate records

D.

A data model object (DMO) to map and relate the data fields

A Data 360 Consultant noticed a recent increase in a customer ' s consolidation rate. Which change to the identity resolution ruleset typically causes this result?

A.

Modifying a ruleset that increases the number of matched profiles

B.

Removing existing identity resolution rules

C.

Reducing the number of data sources mapped to the Individual object

D.

Deleting duplicate records from source data streams

Northern Trail Outfitters (NTO) wants to send a promotional campaign to customers that have purchased within the past 6 months. The Data 360 Consultant creates a segment to meet this requirement. Now, NTO has brought an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?

A.

Segmentation exclude rules

B.

Streaming insights

C.

Batch transforms

D.

Related attributes

A Data 360 Consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation?

A.

The target field will only hold the time part and ignore the date part.

B.

The target field will throw an error and store null values.

C.

The target field will only hold the date part and ignore the time part.

D.

The target field will be able to hold both types of values.

Northern Trail Outfitters (NTO) is struggling with fragmented customer data across marketing, sales, and service systems. NTO decides to implement Data 360 to improve its customer strategy. How does Data 360 primarily help NTO solve this business challenge?

A.

It archives historical transaction records for 10 years to meet regulatory data retention requirements.

B.

It creates automated weekly business intelligence dashboards to help managers forecast sales revenue.

C.

It unifies data into a single profile to provide personalized experiences across all touch points.

D.

It provides a data security layer that encrypts sensitive information to ensure global GDPR compliance.

Which statement about Data 360 ' s Web and Mobile Application Connector is true?

A.

Any data streams associated with the connector will be automatically deleted upon deleting the app from Data 360 Setup.

B.

The connector schema can be updated to delete an existing field.

C.

A standard schema containing event, profile, and transaction data is created at the time the connector is configured.

D.

The Tenant Specific Endpoint is auto-generated in Data 360 when setting the connector.

A Data 360 Consultant needs to unify records from a legacy billing system and a CRM. Both systems use different internal IDs, but both store a common Customer_Tax_ID. How should the consultant ensure these records can be matched in an identity resolution ruleset?

A.

Map both the billing ID and CRM ID to the Individual Primary Key field.

B.

Map the Customer_Tax_ID from both systems to the Party Identification object with a consistent Identification Name.

C.

Create a reconciliation rule that gives the CRM data stream a higher priority than the billing system.

D.

Configure a fuzzy match rule on the Individual object using the Customer_Tax_ID attribute.