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What is the most accurate way to determine the number of visits to a Web site?

A.

Use automatic e-mail notification.

B.

Install a hit counter.

C.

Use a tracking service.

D.

Measure server bandwidth used.

Which of the following is a common practice for ensuring the quality of customer service?

A.

Notifying a customer by e-mail when a product is shipped

B.

Sending product announcements from partners by e-mail to new customers

C.

Notifying the customer's credit card company via e-mail that a purchase has occurred

D.

Asking customers to participate in a blog

To perform at the maximum level of security, digital certificates must be:

A.

issued 30 days before the site goes live.

B.

guaranteed by VeriSign.

C.

verified digitally by a notary public.

D.

issued by a trusted third party.

Which of the following best describes an e-commerce transaction system?

A.

It operates like an atomic reaction: One event sets off a series of events that quickly result in an explosion of activity.

B.

It operates like the open-source community: Individuals will not use propriety solutions.

C.

It operates like a chain: One broken link causes problems for the entire system.

D.

It operates like a retail sales transaction: Personal interaction influences buying decisions.

Which of the following can help customers complete purchases more quickly?

A.

Detailed descriptions of products

B.

An RSS feed directing customers to a site blog

C.

Product testimonials from other customers

D.

A well-planned site hierarchy

Which of the following is the most effective strategy for conducting an opt-in e-mail marketing campaign?

A.

Create an executable ActiveX application as an e-mail attachment that describes the company.

B.

Send e-mail messages once a day to initial contacts for the first two weeks.

C.

Create an executable Java application as an e-mail attachment that describes the company.

D.

Send e-mail messages once every two weeks to follow up on an initial contact.

A payment gateway routes payment information between the:

A.

customer account and the issuing bank.

B.

merchant account and the customer account.

C.

shopping cart and the processor.

D.

merchant account and the acquiring bank.

Which of the following steps are necessary for installing a payment gateway?

A.

Determine payment methods and configure the gateway to work with the e-commerce solution.

B.

Contact credit card organizations and link the gateway to the customer database.

C.

Choose an e-commerce solution and establish shipping and taxation options.

D.

Set up an Automated Clearing House account and obtain a shopping-cart system.

An attack has affected a commercial server providing customized Web content services to Michael's e-commerce site. The attack is most likely an example of:

A.

Application Service Provider (ASP) infiltration.

B.

registrar database tampering.

C.

Secure Electronic Transactions (SET) corruption.

D.

certificate authority (CA) infiltration.

Tom has encountered a problem with the Apache server installation on his company's server. Because he does not have an immediate solution to the problem, he should contact:

A.

the Apache live Help service.

B.

the Apache user online forum.

C.

the Apache service staff.

D.

the Apache Help desk.