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You will be hiring someone to localize your e-commerce site in order to reach a specific audience. Which of the following is most essential for the person you hire to effectively complete the job?

A.

The ability to communicate clearly with the team that created the site

B.

An understanding of the scripting language and database type used on the site

C.

An understanding of the importance of the just-in-time (JIT) process to the company

D.

An understanding of the language and culture of the audience you want to reach

Customers use your company's software to receive real-time weather reports. One of the company's software developers has proposed creating a second application that installs at the same time as the weather software, but operates in the background and reports user preferences and other information to your company. What is the name for this type of application?

A.

Spyware

B.

Freeware

C.

Daemon

D.

Value-add

Which of the following is the most effective option for detecting a site attack by someone who wants to modify your customer database?

A.

Using an intrusion detection system

B.

Limiting the open ports on the system

C.

Using antivirus software

D.

Implementing a firewall

Which of the following market models is considered industry-centric that is, a model in which all the businesses in a particular market are involved in the same industry?

A.

Horizontal market

B.

B2C market

C.

Open market

D.

Vertical market

What is the term for using a single secret key to both encrypt and decrypt your data?

A.

Asymmetric-key encryption

B.

Hash encryption

C.

Symmetric-key encryption

D.

Binary-key encryption

Which of the following describes a targeted marketing program?

A.

A program that targets a specific group of interested people

B.

A program that selects the largest array of products and markets them to those most likely to purchase products online

C.

A program that selects the smallest array of products and markets them to those most likely to purchase products online

D.

A program that targets the broadest group of people in the most countries around the world

Which of the following terms describes a level of a supply chain?

A.

Tier

B.

Group

C.

Block

D.

Unit

The details of an e-commerce site order can be kept in memory, stored on the visitor's computer or stored on the Web server. This ability to remember the details of an order is known as:

A.

filling the shopping cart.

B.

persisting an order.

C.

tracking an order.

D.

profiling an order.

An e-commerce site administrator believes that her site's security has been compromised. The most important participants of her recovery plan are the Web team, law enforcement and the:

A.

marketing department.

B.

certificate authority (CA).

C.

Internet Service Provider (ISP).

D.

server software publisher.

Maggie is developing a site that allows purchases to be made online. What technology should she use to enable security measures on this site?

A.

SSL

B.

S-HTTP

C.

HTTP

D.

SET