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A sales representative wants to improve the overall health of their pipeline.

Why is it important to take a strategic approach to prospecting?

A.

Reduce non-selling administrative efforts.

B.

Improve efficiency and return on investment.

C.

Increase the number of customer engagements.

A sales representative is showing their customer how they can reduce their costs and improve productivity.

What is being delivered?

A.

Use case

B.

Value proposition

C.

Success story

A sales representative qualifies a prospect before moving to the next stage of the sales process.

What key factors should a sales rep consider when assessing the probability of winning the business?

A.

Socialmedia presence, website design, and customer reviews

B.

Location, number of employees, and market segment

C.

Approved budget, authority, business need, and timing

After a salesrepresentative presents a value proposition to customers, they raise some objections. The sales rep understands their reasoning and negative emotional reaction.

Which step should the sales rep take next to address these objections?

A.

Ask questions to determine if they can get the deal back on track.

B.

Stand by the solution and point out their misunderstanding.

C.

Compare risks and benefits using features, advantages, and benefits (FAB).

After verbally agreeing to the price and receiving a formal agreement, the customer informs the sales representative they are delaying the signature due to concerns about a liability risk.

Which customer role should the sales rep meet with to address the concerns?

A.

Legal

B.

Operations

C.

Finance

A sales representative is approached by a prospect who is having difficulty managing their customer data effectively and is struggling to track sales activity and customer interactions.

Which first step should the sales rep take to define the scope of a solution for the prospect?

A.

Assemble a diverse project team.

B.

Frame the challenge.

C.

Suggest organizing their data in a spreadsheet.

A customer's order was sent to the incorrect warehouse for fulfillment. The order has yet to be fulfilled.

What should the sales representative check to fulfill the order through a differentwarehouse?

A.

Product inventory

B.

Shipping time

C.

Pricing information

How does a sales representative determine if a customer might be a valid prospect for the product?

A.

Review the customer's website and tell the prospect that the product will solve their problems.

B.

Understand the customer's pain points and what they attempted in the past that was unsuccessful.

C.

Uncoverwhat the customer is planning to do and the executive staff's purchasing preferences.

A sales representative wants to transition to a recommendation in a way that demonstrates their ability to provide a competitive solution.

What should they use?

A.

Summary statement

B.

Success story

C.

Solution unit

A sales representative has a low conversion rate during theproposal phase of the pipeline. They notice there are a few sentences about the prospect objectives, two pages on the specifications and deliverables, and then a small portion on the investment.

Which adjustment will help the sales rep win more work by being more customer-centric?

A.

Remove the objectives since the prospect already knows them.

B.

Move the investment to the top to get the objection out of the way.

C.

Focus more on anticipated outcomes than deliverables.