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A publisher needs to check ad server inventory as part of the media plan creation process.

Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?

A.

Sizmek

B.

Campaign Manager 360

C.

Openx

D.

Google Ad Manager

A customer has the necessary licenses and dependent packages installed and would like to install the Advertising Sales Management (ASM) package.

Which step needs to be taken in order to do this?

A.

Install by using a release package installation link from Salesforce Industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox.

B.

Request a trial org of the ASM package in the Salesforce Industries Media and Entertainment Process Library. Use the trial org requested as the source org for the target sandbox.

C.

Find the installed package of Salesforce Industries Communications, Media, and Energy managed package in the setup of the sandbox instance and enable ASM.

D.

Go to the Vlocity CMT administration tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox.

A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).

Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A.

Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.

B.

Configure a product using Product Designer and associate the product to an Ad Space Specification.

C.

Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

D.

Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.

Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?

Choose 3 answers

A.

API Connectors

B.

Data Raptor

C.

TotalConnect

D.

Marketing Cloud Intelligence Data Lake Stream

E.

Data Mapping Visualizer

Which permission set license should a Consultant consider using when planning to allow for internal users to leverage Sales Management features such as "360° view of the Customer and Sales cycle", "Visualizations of key relationships including Agencies and Contacts," and "Digital contract lifecycle management?"

A.

Advertising Sales Management PSL

B.

OmniStudio Admin

C.

Subscriber Lifecycle Management PSL

D.

Communications Cloud Digital Experience user PSL

During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?

Choose 2 answers

A.

Check if creatives are loaded in GAM.

B.

Create order in GAM.

C.

Associate the creatives to a line item in GAM.

D.

Check availability of inventory in GAM.

Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?

Choose 2 answers

A.

Use the Out of the Box Ad Server Integration.

B.

Create a custom integration procedure to integrate with the ad server.

C.

Create a custom solution using Apex code.

D.

Use the Out of the Box Marketing Cloud Intelligence connector.

A company has purchased the Media Cloud solution. The IT Manager in charge of the deployment wants to understand which tools in Media Cloud can be used to map the legacy system data model to the Media Cloud data model?

Which two tools should the Consultant mention to the IT Manager in this case?

Choose 2 answers

A.

IDX Workbench

B.

IDX Build Tool

C.

Schema Builder

D.

Setup / Object Manager