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An implementation engineer has been asked by a client for assistance with the following problem:

The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type’ is 4.

What could be the reason for this discrepancy?

A.

The measurement ‘Clicks’ is set as a percentage.

B.

A mapping formula was populated, indicating not to bring Type! values.

C.

The aggregation function is set as AVG

D.

The aggregation function is set as LIFETIME

A client would like to integrate the following two sources:

Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

A.

Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions

B.

Creative Name, Impressions, Analyzed Impressions

C.

Media Buy Name, Impressions

D.

Media Buy Type, Analyzed Impressions

A client created a new KPI: CPS (Cost per Sign-up).

The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups)

As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

B)

C)

D)

A.

Option A

B.

Option B

C.

Option C

D.

Option D

An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both ‘Platform’ and ‘Line of Business’?"

A.

2

B.

3

C.

5

D.

4

What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A.

When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.

B.

Pacing - daily rows are being created for every lead and opportunity keys

C.

No mappable measurements - all measurements are calculated

D.

The data is stored at the workspace level.

Which two statements are correct regarding LiteConnect?

A.

It does not require any identification of entities, keys or any other categorization.

B.

The dataset does not conform to the standard data model

C.

All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.

D.

Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.

A client's data consists of three data streams as follows:

Data Stream A:

A.

Update Attributes

B.

Inherit Attributes and Hierarchies

C.

Update Attributes and Hierarchies

D.

It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.

Which three statements describe Overarching Entities? 03m 23s

A.

Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

B.

Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.

C.

When needed, these entities can act as a main entity, replacing the original one.

D.

These are mappable dimensions that are present in each and every dataset type

E.

The values of these entities are stored at the workspace level, rather than the data stream level

A client's data consists of three data streams as follows:

Data Stream A:

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

* Data Stream C was set as a ‘Parent’, and the ‘Override Media Buy Hierarchy’ checkbox is checked

What should the Data Updates Permissions be set to for Data Stream B?

A.

There is no difference, all permissions will have a similar effect given the scenario.

B.

Update Attributes and Hierarchies

C.

Update Attributes

D.

Inherit Attributes and Hierarchies

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?

A.

Ease of Maintenance

B.

Performance (Performance when loading a dashboard page)

C.

Use of code

D.

Scalability

E.

Processing (processing time when loading relevant data streams)