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Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A.

Manager Files in File Transfer.

B.

Specify character encoding in import file.

C.

Configure Field-Level Encryption in import file.

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type isthe best solution for the marketer to set up?

A.

Multi-Step Journey

B.

Transactional Send Journey

C.

Single Send Journey

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

A.

Einstein Engagement Scoring

B.

Einstein Copy insights

C.

Einstein Messaging Insight

Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out–of–office messages and unsubscribe messages to find customer responses to the email.

Which feature should help the team?

A.

Reply Mail Management

B.

Publication Lists

C.

Parameter Management

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used for import to a data extension?

A.

Manage Files in File Transfer.

B.

Configure Field-Level Encryption inimport file.

C.

Specify character encoding in import file.

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriberbehavior with its ‘Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

A.

Einstein Engagement Scoring

B.

Einstein Copy insights

C.

Einstein Messaging Insight

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A.

SQL Query, Data Extract, File Transfer

B.

SQL Query, Filter, Data Extract

C.

Filter, Data Extract, File Transfer

A retailer has revamped their loyalty program. They want to send a loyalty series to new and

existing members to share the perks of the new program.

Which action should the retailertake to ensure deliverability is not impacted?

A.

Create a new, friendly From Name for the updated program.

B.

Purge inactive subscribers to avoid high bounce rates.

C.

Send to subscribers, asking for them to confirm opt-in.

Northern Trail Outfitters (NTO) has a new product launch.

Which tool should enable NTO to easily target the most loyal subscribes?

A.

Path Optimizer

B.

Google Analytics Audience

C.

Einstein Engagement Scoring

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.

Which tool should NTO use?

A.

Filter Activity in Automation Studio

B.

Email Performance Over Time Report

C.

Pivot table in Datorama Reports