Free Practice Questions for Salesforce MCE-Dev-201 Exam

To programmatically inject Contacts into a journey via the REST API, the recommended route is /interaction/v1/events. This endpoint allows you to trigger an event which can be configured to start a journey for the specified contacts.

To dynamically create data extensions in Marketing Cloud, the developer should use the SOAP API using the Create method and the DataExtension object (A). This allows for the creation of data extensions with dynamic names and structures.

To determine the best identifier for subscribers across all channels, Contact Key (A) should be recommended. The Contact Key is a unique identifier that can be used consistently across all channels, ensuring a unified view of the subscriber's interactions and data.

A developer would use the LookupRows function instead of the Lookup AMPscript function to return a complete rowset from the data extension (A). The LookupRows function retrieves all rows that match a specified criterion, returning a rowset that can be further processed or iterated over in AMPscript. In contrast, the Lookup function retrieves only a single field value from the first row that matches the specified criteria.

In an Enterprise 2.0 account, when querying shared data extensions from a child business unit, the data extension name should be prefixed with 'ENT.' to indicate it resides in the shared data extensions folder.

Correct Query:

SELECT * FROM ENT.MemberData WHERE State = 'NY' AND US = 1

Salesforce Shared Data Extensions

The Output function in AMPscript is used to include the result of interpreted code within a code block in the rendered content. This function ensures that the evaluated result of the code is included directly where the Output function is called.

Example:

ampscript

Copy code

%%[ SET @message = "Hello, World!" ]%% %%=Output(@message)=%%

Salesforce AMPscript Output Function

To identify all subscribers who are unsubscribed from a specific Business Unit, the correct Data View to query is ListSubscribers (A). This Data View contains information about the subscription status of subscribers at the list level, including unsubscribe status for specific Business Units.

When an email is sent to a list where subscribers have no associated Subscriber Key, Marketing Cloud will use the Email Address as the Contact Key by default. This ensures that each subscriber can still be uniquely identified even if they do not have a predefined Subscriber Key.

Salesforce Subscriber Key Concepts

To write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension, the developer can use:

%%SendBoo1 < 1 (B) - This script directly checks if the Boolean field SendBoo1 is less than 1, effectively excluding records where the field is false.

%%=Lookup('Excluded', 'SendBoo1', 'Subscribekey', _Subscribekey) == false (C) - This script performs a lookup to check the value of SendBoo1 in the 'Excluded' data extension, comparing it against the Subscribekey. If the value is false, the email is excluded.

To retrieve the status of an asynchronous SOAP API call to the TriggerSend object, you should use the ResultItem object along with the RequestID attribute.

ResultItem Object: This object provides detailed information about the status of each individual request made within the API call.

RequestID Attribute: This unique identifier is used to track and retrieve the status of the specific API request.

Salesforce SOAP API Developer Guide