Free Practice Questions for Salesforce MCE-Dev-201 Exam

To ensure the expiration date on a coupon is the last day of the month, the developer should find the first day of the next month and subtract one day (A). This approach guarantees that the expiration date is set to the last day of the current month.

Example AMPscript:

SET @firstDayNextMonth = DateAdd(DatePart(Now(), "MM"), 1, "M") SET @lastDayCurrentMonth = DateAdd(@firstDayNextMonth, -1, "D")

To trigger an email send in Marketing Cloud when a purchase is made on a website, you can use either the REST API or the SOAP API. Both APIs provide methods to send triggered emails.

REST API: The REST API can be used to trigger emails by making a call to the /messaging/v1/messageDefinitionSends/{key}/send endpoint.

SOAP API: The SOAP API can also be used to trigger sends by utilizing the TriggeredSend object.

Salesforce Marketing Cloud REST API

Salesforce Marketing Cloud SOAP API

To track the performance of dynamically created content via AMPscript in an email, the following steps should be performed:

Request the Impression Tracking feature be enabled on the account: This feature must be enabled to track impressions of dynamic content.

Include the functions BeginImpressionRegion and EndImpressionRegion: These functions are used within the AMPscript code to mark the beginning and end of the content region that needs to be tracked.

Example:

ampscript

Copy code

%%[BeginImpressionRegion('DynamicContent')]%%

%%=v(@DynamicContent)=%%

Salesforce AMPscript Functions for Tracking

When creating a Server-to-Server Installed Package and associated API Integration in Marketing Cloud, it is essential to grant specific scopes (permissions) to the API Integration component. This ensures that the integration has the necessary access to perform its tasks without granting unnecessary permissions.

Salesforce Installed Packages and API Integrations

The Describe method in the SOAP API provides metadata about the objects available in the system, including Profile and Preference Attributes. This method can be used to dynamically retrieve and display these attributes in a custom profile center.

Describe Method: This method returns the schema of the objects, including fields and their properties, which can be used to dynamically generate forms and interfaces.

Salesforce SOAP API Describe Method

In Marketing Cloud, the Contact Key should be represented as a Text data type, even if it is a numeric value. This is because using the Text data type avoids issues related to numeric value formatting and allows for greater flexibility in handling the values.

Salesforce Contact Builder Best Practices

To determine if a specific text string exists in a tab-delimited list of values, the BuildRowSetFromString AMPscript function is the most appropriate. This function splits the string into a rowset, making it easier to search for the specific text.

BuildRowSetFromString Function: This function converts a delimited string into a rowset, which can then be iterated over or searched using other AMPscript functions.

SET @values = "val1\tval2\tval3" SET @rowset = BuildRowSetFromString(@values, "\t") SET @rowCount = RowCount(@rowset) SET @found = "false" FOR @i = 1 TO @rowCount DO SET @row = Row(@rowset, @i) SET @value = Field(@row, 1) IF @value == "specificText" THEN SET @found = "true" /* exit the loop if found */ BREAK ENDIF NEXT @i

Salesforce AMPscript Function Reference

Using the RaiseError AMPscript function allows a developer to handle errors when necessary data for building an email is missing. The possible outcomes of using this function include:

The send fails (A) - The entire email send can be stopped if a critical error is encountered.

The email is not sent to the particular subscriber (B) - The send can be aborted for specific subscribers who do not have the necessary data.

Data extension functions in AMPscript, such as LookupRows, LookupOrderedRows, and UpdateDE, can most negatively impact send processing because they involve querying and manipulating data extensions. These operations can be resource-intensive and time-consuming, especially when dealing with large data sets.

Salesforce AMPscript Functions

In Salesforce Marketing Cloud, landing pages can use the Core Library and the Platform Library of Server-Side JavaScript (SSJS). The Core Library provides fundamental functions, while the Platform Library provides additional functionality to interact with Marketing Cloud-specific features.

Core Library: Provides basic SSJS functionality.

Platform Library: Extends SSJS functionality with additional methods specific to Marketing Cloud.

Salesforce SSJS Documentation