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A customer has multiple data sources and needs to match and reconcile data about individuals into a single unified profile. Which feature should the Data 360 Consultant recommend for the customer?

A.

Identity Resolution

B.

Data Consolidation

C.

Data Cleansing

D.

Harmonization

What is the primary functionality of Data 360?

A.

To help users build a heat map using their data

B.

To automatically generate sales forecasts based on historical email patterns

C.

To unify and harmonize data from multiple sources to create a complete customer profile

D.

To create a master data management (MDM) strategy

A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?

A.

Create a segment and copy it for each brand.

B.

Create, publish, and deploy a data kit.

C.

Create a reusable container block with common criteria.

D.

Create a nested segment.

After a predictive model is activated in Data 360, where are the resulting scores or predictions typically stored for use in segmentation?

A.

Within the Audit Trail logs for security compliance

B.

As an attribute on a related data model object (DMO)

C.

In a temporary CSV file available in the Setup menu

D.

Directly within the source system (for example, Marketing Cloud or Sales Cloud) only