Free Practice Questions for Salesforce CRT-550 Exam

Knowing if the file is a delta (only new/updated records) or historical (full set) impacts how imports and updates should be configured (A).

Consistency of the file drop time affects whether to use Scheduled or File Drop Automations (D).

Error notification is critical to quickly address any issues with file import (E).

File size over 5,000 rows (C) is not a problem — Marketing Cloud handles millions of records per automation. Data Relationships (B) are more relevant to segmentation after import, not the automation itself.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – File Import Automation Planning

→ "Determine if files are incremental or full to properly set import methods. Confirm expected file timing to design scheduled or triggered automations."

Source: Salesforce Help – Automation Studio Best Practices

→ "Always configure error notifications on Import Activities to ensure prompt action in case of import failures."

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✅ Comprehensive and Detailed Explanation:

A (Keyword opt-in and SMS Messaging) is ideal because attendees can text a keyword to opt-in, and SMS provides instant, mobile-friendly, time-sensitive alerts like safety notifications or room changes.

❌ Why Others Are Incorrect:

B: Email and Smart Capture are too slow for live event updates.

C: CloudPages require internet access and form submission — not practical for quick opt-ins at live events.

D: Existing email subscriptions are static, not event-specific or real-time.

Exact Extract:

Salesforce Help: MobileConnect Keyword Setup

"Keywords enable mobile users to opt in to receive SMS messages. MobileConnect supports using keywords for event-specific opt-ins."

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Comprehensive and Detailed Explanation:

The correct answer is D — A Sender Authentication Package (SAP) should be used for Cloud Kicks.

SAP provides a dedicated IP, Private Domain, DKIM, and SPF alignment, critical for brand deliverability and reputation.

Since Cloud Kicks will operate with its own brand identity, even under the same parent org, setting a distinct SAP ensures inbox placement and avoids shared reputation issues.

❌ Why others are wrong:

A: NTO already has an SAP; Cloud Kicks needs its own setup.

B and C: Private Domains without full SAP (dedicated IP, DKIM, SPF) are not sufficient alone for full brand reputation management.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Sender Authentication Package Overview:

"Use the Sender Authentication Package (SAP) to configure custom sending domains, dedicated IPs, and authenticated email, ensuring maximum deliverability and brand identity."

(Source: https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm )

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The correct answer is C, because:

In Salesforce Marketing Cloud, when a subscriber's status changes to 'Held', it means that Marketing Cloud has suppressed sending emails to that subscriber due to repeated soft or hard bounces.

Users cannot directly edit or re-enable subscribers marked as Held.

Instead, Salesforce Support must be contacted to review and re-enable those subscribers if appropriate (for example, if it was a temporary deliverability issue).

Salesforce official documentation states:

"Held Status: A subscriber is placed on Held status after a threshold of consecutive soft or hard bounces. To reactivate held subscribers, submit a case with Salesforce Support. Users cannot manually reactivate held subscribers themselves."

(Source: Salesforce Marketing Cloud - Subscriber Status Overview)

Important Points:

Held status is a safety mechanism to protect sender reputation and avoid deliverability issues.

Salesforce must verify that it is safe to re-enable these subscribers to prevent risking future blacklistings or IP reputation damage.

Why the other options are incorrect:

❌ A. Extract and Import as 'Active':

You cannot change subscriber status from 'Held' back to 'Active' through data imports — importing won't override Held status.

❌ B. Mass update in Contact Builder:

Contact Builder cannot change the status of subscribers in the All Subscribers list — status is managed at the system level.

❌ D. SQL query to update 'Held' to 'Active':

SQL queries cannot modify system-managed fields like subscriber status in the All Subscribers list.

Additional reference:

"Marketing Cloud Support can reset a subscriber's status to Active after evaluation. Self-service options are not available to update 'Held' statuses."

(Source: Salesforce Marketing Cloud Admin Guide - Managing Subscribers)

Thus, C is the correct and official answer.

The best solution is to use a Triggered Send linked to a Triggered Send Data Extension. The developer can configure the API to insert data into the TSDE, and Marketing Cloud automatically sends the appropriate email without further developer involvement. Creative changes can be managed easily through Content Builder by marketers.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Triggered Sends

→ "Triggered Sends enable near real-time email sending when an action occurs, using Triggered Send Data Extensions to personalize emails dynamically."

Source: Salesforce Developer Documentation – TriggeredSendDefinition

→ "Triggered Sends can be managed independently of API calls, allowing marketing teams to control email creative updates."

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You would:

Use Salesforce Data Entry to identify the Contacts and Leads in scope.

Use SQL Query Activity to evaluate who has not opened five emails based on Data Views.

Use Task Activity to create Salesforce tasks automatically.

This path matches Option A exactly.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Salesforce Activities in Journey Builder

→ "Salesforce Activities, including Task creation, can be used to automate CRM record updates from Marketing Cloud."

Source: Salesforce Marketing Cloud Connect Guide – SQL Query Activities

→ "SQL Query Activities allow filtering and evaluation of marketing engagement data (such as opens and clicks) stored in Data Views."

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To prevent duplicate Contact records, the customer needs to update the current All Subscribers list and Contact model by migrating the Subscriber Key to match the Sales Cloud ContactID or LeadID (B).

Uploading a CSV with the new Subscriber Keys mapped appropriately will ensure that existing records are updated (A).

Simply continuing as normal (C) will not prevent duplicates because Email Address is not unique enough across Salesforce objects. Full purge (D) is unnecessary and risks data loss.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Subscriber Key and Contact Key Best Practices

→ "When integrating Sales Cloud, update existing Marketing Cloud subscribers to match the Salesforce ContactID or LeadID as Subscriber Key to prevent duplicate contacts."

Source: Salesforce Implementation Guide – Marketing Cloud Connect Setup

→ "Migrating existing contacts requires careful key management to align records across systems without duplication."

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