What are key techniques for collecting data during empathic field research? Note: There are 3 correct answers to this question.
Performing market analysis
Asking people
Trying out the user experience
Observing.
Studying analyst reports
The Answer Is:
B, C, DExplanation:
Empathic field research is a cornerstone of the Empathy phase in Design Thinking. It involves gathering qualitative data to deeply understand users' behaviors, emotions, and challenges. Effective techniques include direct engagement with users and immersive observation.
Option A: Performing market analysisThis is incorrect. Market analysis is a quantitative approach typically used in traditional market research, not empathic field research. Design Thinking focuses on qualitative, human-centered data collection methods.
Option B: Asking peopleThis is correct. Conducting interviews and asking open-ended questions allows researchers to gain insights into users' thoughts, feelings, and motivations. This is a key technique in empathic research.
Option C: Trying out the user experienceThis is correct. Immersing oneself in the user’s environment or trying out their tasks firsthand provides valuable experiential insights. This technique helps researchers understand the context and challenges users face.
Option D: Observing.This is correct. Observing users in their natural environment reveals behaviors and pain points that users may not explicitly articulate. Observation is a fundamental technique in empathic research.
Option E: Studying analyst reportsThis is incorrect. Analyst reports provide secondary data and are not part of empathic field research. Design Thinking relies on primary data collected directly from users.
Design Thinking implies an emotional journey. How do participants typically feel during synthesis? Note: There are 2 correct answers to this question.
Frustrated
Innovative
Confused
Excited
The Answer Is:
A, CExplanation:
The synthesis phase in SAP Design Thinking can be an emotionally challenging journey for participants as they transition from gathering data to making sense of it. Here’s why the correct answers are A and C:
Frustrated (A):Synthesis often involves grappling with large amounts of unstructured data, conflicting insights, or unclear patterns. Participants may feel frustrated when struggling to connect the dots or identify meaningful insights. SAP acknowledges this emotional aspect and encourages teams to persist through the discomfort to uncover valuable opportunities.
Confused (C):The complexity of synthesizing diverse perspectives and data points can lead to confusion. Participants may feel overwhelmed by the ambiguity and uncertainty of the process. SAP emphasizes that confusion is a natural part of the creative process and often precedes breakthrough insights.
Incorrect Options:
B. Innovative:While innovation may emerge later, the synthesis phase is more about analysis and sense-making than generating new ideas.
D. Excited:Excitement typically arises during ideation or validation phases when solutions start taking shape, not during the challenging synthesis phase.
Which techniques are typically used in Design Thinking workshops? Note: There are 2 correct answers to this question.
Low-fidelity (lo-fi) prototyping
Six Sigma
Point of view
Lean management
The Answer Is:
A, CExplanation:
SAP Design Thinking workshops utilize specific techniques to facilitate creativity, collaboration, and problem-solving. Here’s why the correct answers are A and C:
Low-fidelity (lo-fi) prototyping (A):Lo-fi prototyping is a fundamental technique in SAP Design Thinking. It involves creating simple, inexpensive prototypes to test ideas quickly and gather feedback. These prototypes can take the form of sketches, wireframes, or physical models. SAP emphasizes lo-fi prototyping as a way to iterate rapidly and refine solutions based on user input.
Point of view (C):Developing a point of view (POV) is a critical step in SAP Design Thinking. A POV articulates the problem statement from the user’s perspective, combining insights from empathy research with the team’s understanding of the challenge. It serves as a guiding statement for ideation and solution development. SAP highlights the importance of a well-defined POV to ensure alignment with user needs.
Incorrect Options:
B. Six Sigma:Six Sigma is a process improvement methodology focused on reducing variability and defects. It is not typically used in Design Thinking workshops, which prioritize creativity and user-centered innovation.
D. Lean management:While lean management shares some principles with Design Thinking, such as efficiency and continuous improvement, it is not a technique specifically used in SAP Design Thinking workshops.
What rules do you apply when defining a design challenge? Note: There are 3 correct answers to this question.
The design challenge needs to be aligned and defined together with the client.
The design challenge should have the right balance between open and close phrasing
After completing the scoping phase, the design challenge cannot be rephrased anymore.
The design challenge sets the scope for a Design Thinking project.
The design challenge has to refer to a concrete persona in the context of the problem space
The Answer Is:
A, B, DExplanation:
Defining a design challenge is a critical step in the Design Thinking process. It ensures that the problem space is well-understood, actionable, and aligned with the goals of the project.
Option A: The design challenge needs to be aligned and defined together with the client.This is correct. Collaboration with the client ensures that the design challenge reflects their priorities and objectives. This alignment is essential for delivering meaningful outcomes.
Option B: The design challenge should have the right balance between open and close phrasing.This is correct. A well-phrased design challenge is neither too broad nor too narrow. It should provide enough direction to guide the team while leaving room for creative exploration.
Option C: After completing the scoping phase, the design challenge cannot be rephrased anymore.This is incorrect. The design challenge can and often should be refined as new insights emerge during the project. Flexibility is a key principle of Design Thinking.
Option D: The design challenge sets the scope for a Design Thinking project.This is correct. The design challenge defines the boundaries of the project, ensuring that efforts are focused on addressing the most relevant aspects of the problem.
Option E: The design challenge has to refer to a concrete persona in the context of the problem space.This is incorrect. While personas are important in Design Thinking, the design challenge itself does not need to explicitly reference a specific persona. It focuses on the broader problem space.
You are in the phase when you capture interview results. What are the goals of a "structured wall of data"? Note: There are 2 correct answers to this question.
To identify common topics and understand the meaning of interview results
To crystallize key user types, needs and insights from interview stories
To identify interview results that lie outside of the problem space.
To frame the potential solution space of the challenge
The Answer Is:
A, BExplanation:
The "structured wall of data" is a visual tool used during the Empathize phase to organize and analyze qualitative data collected from interviews. Here’s why the correct answers are A and B:
Why this is correct:A structured wall of data helps teams cluster similar themes, patterns, and insights from interview transcripts. By organizing data visually, participants can identify recurring topics and extract meaningful insights about user needs and pain points.
What type of thinking does Design Thinking combine with analytical thinking? Note: There is 1 correct answers to this question.
Intuitive
Intellectual.
Inspired
Innovative
The Answer Is:
AExplanation:
Design Thinking combines analytical thinking with intuitive thinking to balance logic and creativity in problem-solving. Here’s why the correct answer is A:
Intuitive (A):Intuitive thinking allows teams to tap into emotions, instincts, and creative insights, which are essential for generating innovative solutions. SAP emphasizes that combining intuitive thinking with analytical thinking enables teams to address complex problems holistically, leveraging both data-driven analysis and human-centered creativity.
Incorrect Options:
B. Intellectual:Intellectual thinking overlaps with analytical thinking and does not capture the creative, empathetic aspect of Design Thinking.
C. Inspired:While inspiration is important, it is not a distinct type of thinking. Intuitive thinking encompasses the creative and emotional aspects of inspiration.
D. Innovative:Innovation is an outcome of Design Thinking, not a type of thinking itself.
What do you brainstorm during charretting? Note: There are 3 correct answers to this question.
Scoping techniques.
Solutions
Users and context
Issues and insights
Ideas for prototyping
The Answer Is:
B, C, DExplanation:
Charretting is a collaborative brainstorming technique used to generate ideas quickly and efficiently. Here’s why the correct answers are B, C, and D:
Why this is incorrect:Scoping techniques are used during the scoping phase to define and refine the challenge. Charretting, however, focuses on generating ideas related to the problem, users, and potential solutions, not on scoping.
How would an interview team identify the workarounds that users perform? Note: There are 2 correct answers to this question.
By asking binary questions.
By observing the environment, tools used and body language
By asking "why" questions
By understanding the user types and the context of the challenge
The Answer Is:
B, CExplanation:
Identifyingworkarounds—the creative ways users address challenges in their current processes—is critical for uncovering unmet needs and opportunities for innovation. Below is a detailed explanation of the correct answers:
Definition:Observing users in their natural environment provides insights into how they interact with tools, systems, and their surroundings.
Why it’s effective:
Non-verbal cues, such as body language, and the use of makeshift tools or processes reveal workarounds that users may not explicitly articulate.
SAP Design Thinking methodology emphasizes ethnographic observation as a powerful tool for understanding user behaviors and identifying hidden pain points.
How many building blocks are defined in the business model canvas? Note: There is 1 correct answer to this question.
7
8
10
9
The Answer Is:
DExplanation:
TheBusiness Model Canvas (BMC)is a strategic management tool used to visualize, design, and innovate business models. It is widely referenced in SAP Design Thinking methodology as a way to align teams around a shared understanding of a business model. Below is a detailed explanation of the Business Model Canvas and its building blocks.
What is the Business Model Canvas?
The Business Model Canvas is a one-page framework that provides a holistic view of a business model. It consists ofnine building blocksthat cover the key areas of a business, including value proposition, customer segments, revenue streams, and more. These building blocks are interconnected and help teams analyze and refine their business models effectively.
The Nine Building Blocks of the Business Model Canvas
According to SAP Design Thinking methodology and the original framework developed by Alexander Osterwalder, the nine building blocks are:
Customer Segments: Identifies the different groups of people or organizations that the business aims to serve.
Value Propositions: Describes the unique value or benefits the product/service offers to the customer segments.
Channels: Outlines how the business delivers its value proposition to customers (e.g., through physical stores, online platforms, etc.).
Customer Relationships: Defines the type of relationship the business establishes with each customer segment (e.g., personal assistance, self-service, etc.).
Revenue Streams: Lists the sources of income generated from each customer segment.
Key Resources: Identifies the most important assets required to make the business model work (e.g., human resources, technology, etc.).
Key Activities: Specifies the critical actions the business must take to operate successfully.
Key Partnerships: Highlights the network of suppliers, partners, and alliances that support the business.
Cost Structure: Breaks down the major costs involved in operating the business model.
Why is the Number of Building Blocks Important?
The nine building blocks are designed to provide a comprehensive yet concise overview of a business model. Each block plays a specific role in ensuring that all aspects of the business are considered, from customer needs to operational requirements. This structured approach ensures that no critical element is overlooked during the design or innovation process.
SAP Design Thinking Reference
In SAP’s Design Thinking methodology, the Business Model Canvas is often used during the"Ideate"and"Test"phases. It helps teams align on the business context of their solutions and ensures that ideas are feasible, viable, and desirable. The nine building blocks provide a common language for cross-functional teams to collaborate effectively.
Why Not the Other Options?
A. 7: This is incorrect because the Business Model Canvas explicitly defines nine building blocks. Seven would omit critical components like Key Partnerships or Cost Structure.
B. 8: This is also incorrect for the same reason. Eight would leave out one essential building block, leading to an incomplete analysis.
C. 10: While some variations or extensions of the Business Model Canvas exist, the original and widely accepted version includes exactly nine building blocks.
Conclusion
The correct number of building blocks defined in the Business Model Canvas is9. This answer is verified as accurate based on both the original framework by Alexander Osterwalder and its application in SAP Design Thinking methodology.
By adhering strictly to SAP's Design Thinking principles, this answer is comprehensive and verified.
Which of the following rules apply to the brainstorming technique? Note: There are 2 correct answers to this question.
Have one conversation at a time.
Use a random selection of ideas
Use a predefined selection of ideas
Encourage wild ideas
The Answer Is:
A, DExplanation:
Brainstorming is a key technique in SAP Design Thinking workshops, aimed at generating a wide range of creative ideas. The rules for effective brainstorming are designed to maximize creativity and collaboration. Here’s why the correct answers are A and D:
Have one conversation at a time (A):This rule ensures that ideas are shared and heard clearly without interruptions. SAP Design Thinking emphasizes focused and respectful communication to maintain a productive brainstorming session. Having multiple conversations simultaneously can lead to confusion and missed opportunities.
Encourage wild ideas (D):Encouraging wild ideas fosters a culture of creativity and innovation. SAP Design Thinkingencourages participants to think outside the box and explore unconventional solutions. Wild ideas often spark new insights and lead to breakthrough innovations.
Incorrect Options:
B. Use a random selection of ideas:Random selection undermines the purpose of brainstorming, which is to evaluate and build on ideas systematically. SAP Design Thinking promotes intentional idea generation and evaluation.
C. Use a predefined selection of ideas:Predefining ideas limits creativity and contradicts the open-ended nature of brainstorming. SAP Design Thinking encourages teams to explore a wide range of possibilities before narrowing down options.
