Free Practice Questions for SAP C_C4H630_34 Exam

In the SAP Customer Data Platform, the customer dashboard provides a comprehensive view of individual customer profiles, including their attributes, behaviors, and interactions with the brand. To view the segments a customer profile belongs to:

B. Overview:The "Overview" tab in the customer dashboard is designed to provide a holistic view of the customer profile, which includes the segments the customer is part of. This tab aggregates essential information about the customer, including demographic details, interaction history, and their categorization into various segments based on predefined criteria. This segmentation allows businesses to understand customer preferences and behaviors better, enabling targeted engagement strategies.

The "Overview" tab serves as the central hub for accessing a broad spectrum of customer data, making it an invaluable tool for gaining insights and driving personalized customer experiences.

References:

SAP Customer Data Platform user guide on navigating the customer dashboard.

Tutorials on customer segmentation and profile management within the SAP Customer Data Platform.

The correct query syntax for searching customers belonging to a segment using the REST API in the SAP Customer Data Platform is to use the having function in conjunction with the segments object. This allows the query to specify the segment name and value as conditions for the search. The syntax select * from profile where having(segments, (segments.name = and segments.value = )) is used to retrieve all profiles that match the specified segment criteria. References = This information can be found in the SAP Help Portal’s documentation on Query Syntax Specification for the SAP Customer Data Platform1.

When using a server application to make API calls to the SAP Customer Data Platform, you can authenticate requests to event listeners by passing a constructed JWT as the bearer token or by using the user key and secret key as parameters. The use of an asymmetric RSA key pair is also mentioned, which is typically involved in the creation of a JWT. However, passing the SSL certificate of the client or a one-time password generated by the REST API endpoint is not specified as a method for authenticating these requests.

References = The information is based on the SAP Customer Data Platform documentation, which details the methods for signing requests to the platform1.

To authorize REST API calls to SAP Customer Data Platform, it is recommended to create a server application from the application library. When using a server application to make API calls, you can authenticate with an asymmetric RSA key pair, or a user key and secret combination. The process involves creating an application in SAP Customer Data Platform and then finding and saving your client key and secret, which are used to get a Gigya JWT token using OAuth 2.0.

References = This information is supported by the SAP Help Portal documentation on OAuth 2.0 Compliant REST API and Signing Requests to SAP Customer Data Platform12.

To obtain the application key and secret for authorizing REST API calls in the SAP Customer Data Platform, the recommended approach is:

D. By creating a server application from the application library.In the SAP Customer Data Platform, the application library serves as a centralized location where various applications can be managed and configured. By creating a server application within this library, you are provided with an application key and secret. These credentials are used to authenticate REST API calls securely, ensuring that only authorized applications can access and interact with the platform's data and services.

This method of obtaining credentials helps maintain a secure and controlled environment for API interactions, safeguarding against unauthorized access to sensitive customer data.

References:

SAP Customer Data Platform documentation on application management and API security.

Technical guides on setting up server applications and generating authentication credentials for API access.

When searching for users in the SAP Customer Data Platform, the correct query syntax to use would be:

B. select * from profile where profile.email = 'someuseremail@emaildomain.com'This syntax is designed to query the customer profiles based on a specific email address, whereprofile.emailrefers to the email attribute within the customer profiles. This query retrieves all profiles where the email address matches the specified value.

Using this syntax ensures that the query is correctly formatted and targeted, allowing for efficient retrieval of customer information based on specific attributes within the platform.

References:

SAP Customer Data Platform documentation on query syntax and searching for customer profiles.

Technical guides and reference materials on constructing and executing queries within the SAP Customer Data Platform.

Within the SAP Customer Data Platform, the customer schema can be configured to include various elements. Specifically, ‘Activities’ and ‘Profile entity’ are two components that can be configured as part of the customer schema. The ‘Profile entity’ is a collection of attributes associated with the customer’s identity, which includes both predefined attributes and custom attributes that can be added as needed. On the other hand, ‘Activities’ refer to the actions or events associated with the customer, which can also be defined and included in the customer schema12.

References =

SAP Learning: Using Customer Schema1.

SAP Help Portal: Customer Schema2.

Before ingesting customer data into the SAP Customer Data Platform (CDP), it is essential to configure processing purposes within the system. This is a built-in mechanism that identifies the different purposes for handling customer data that streams into and out of the system. The processing of personal data is governed by regional and local regulations, such as GDPR and CCPA. The CDP ingestion process allows businesses to ensure compliance with these regulations, restrictions, and policies applicable to customer data usage. It is important to note that the CDP ingestion process does not collect, audit, or handle the actual collection of processing purposes. Instead, it allows for storing those collected purposes and applying data governance based on those purposes. In the context of CDP, the processing purpose is sent as data points in an event from a source, and multiple processing purposes may be defined per business unit. Only those processing purposes needed for managing customer data in CDP should be added.

References = The detailed explanation is based on information found in the SAP Help Portal, specifically within the documentation for processing purposes in the SAP Customer Data Platform1.

 The SAP Customer Data Platform ingests data from various source applications to build a coherent view of the customers. It defines a customer schema to create a common data model for all incoming customer data. Events are also a part of the data ingestion process, as they represent the actions taken by customers and are crucial for creating a complete customer profile. References = SAP Customer Data Platform | SAP Help Portal, How does SAP Customer Data Platform do it? - SAP Learning

Within the SAP Customer Data Platform, predictive indicators are designed to make predictions based on customer profile or group and activity data. Specifically, you can select predictions for Customer lifetime value (CLV) and Customer churn. The CLV prediction is about forecasting the potential revenue a customer will generate over their lifetime, while the churn prediction estimates the likelihood of a customer ceasing to use a company’s services or products1.

References = This information is derived from the SAP Help Portal documentation, which details the types of predictions you can configure for predictive indicators within the SAP Customer Data Platform, including churn probabilities for profiles and groups, as well as customer lifetime value for profiles and groups1.