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You want to adapt or extend the standard reporting options. What underlying technology is used for this?

A.

Custom CDS views

B.

Analytics Stories

C.

Operational Reports

D.

Custom Analytical Queries

A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

A.

Enable the region attribute in the Segmentation Profile app.

B.

Enable the region attribute in the Target Group Configuration app

C.

Enable the region attribute as a Key Figure Dimension.

D.

Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.

When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?

A.

Seven stages and each stage can have a maximum of 15 campaigns.

B.

Three stages and each stage can have a maximum of 10 campaigns.

C.

As many as required and each stage can have a maximum of 15 campaigns.

D.

Five stages and each stage can have a maximum of 10 campaigns.

You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct answers to this question.

A.

If a rule consists of more than one condition, they are always logically combined by OR.

B.

If two rule models with the same validity are active, no rule model is executed.

C.

The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.

D.

A score can have more than one rule model, because rules can have different validity and application scope.

You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?

A.

Communication Scenario

B.

Communication User

C.

Communication System

D.

Communication Arrangement

You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?

A.

BI Admin

B.

Application Creator

C.

System Administrator

D.

System Owner

How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.

A.

By grouping marketing objects, such as programs and campaigns

B.

By allocating budget for marketing activities and plan budgets

C.

By triggering up-selling to higher valued product bundles

D.

By running campaigns to prolong contracts

You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct answers to this question.

A.

Create and assign interaction channel

B.

Assign an interaction type to communication medium

C.

Create interaction type

D.

Create interaction reason

E.

Assign media type

You want to add custom fields for different business contexts such as interaction contacts, and interactions. Which apps allow you to check if custom fields have been added and are ready to be moved to the production system? Note: There are 2 correct answers to this question.

A.

Export Software Collection

B.

Custom Catalog Extensions

C.

Extensibility Inventory

D.

Import Software Collection

What can you do with the UI adaptation at runtime (RTA) function?

A.

Modify the layout of the Contact Profile

B.

Add new fields in the Campaign app.

C.

Change the theme of your SAP Marketing Cloud.

D.

Show/hide attribute groups in the Segmentation Model.