Free Practice Questions for SAP C_C4H22_2411 Exam

To personalize with a fallback in SAP Emarsys:

Option A (Personalization token):Correct. Tokens (e.g., {{contact.first_name | default: 'Friend'}}) allow a fallback value if the field is empty.

Option D (Emarsys Scripting Language):Correct. ESL can use conditionals (e.g., {% if contact.first_name %}{{contact.first_name}}{% else %}Friend{% endif %}) for fallbacks.

Option B:Incorrect. Manage Optional Content is for A/B testing, not field fallbacks.

Option C:Incorrect. Link Editor is for URLs, not text personalization.The SAP Emarsys Help Portal under "Personalization" details tokens and ESL for this purpose.References:SAP Emarsys Help Portal - "Personalization" (https://help.emarsys.com/ ).

SAP Emarsys supports specific databases for personalization via Relational Data:

Option A (MongoDB):Correct. MongoDB, a NoSQL database, is not supported for Emarsys personalization, which relies on SQL-based systems.

Option B:Incorrect. Microsoft SQL Server is supported.

Option C:Incorrect. Amazon Redshift is supported.

Option D:Incorrect. MySQL is supported.The SAP Emarsys Help Portal under "Relational Data" lists supported SQL databases, excluding MongoDB.References:SAP Emarsys Help Portal - "Relational Data" (https://help.emarsys.com/ ).

For a product feed in Predict Data Sources:

Option A:Correct. Empty fields should be left blank (not null or placeholder) to avoid processing errors.

Option C:Correct. The first row must contain field names (e.g., item_id, title) for proper mapping.

Option B:Incorrect. UTF-8 is the recommended encoding, not ASCII, to support international characters.

Option D:Incorrect. Commas are the default separator for CSV feeds; pipes are not standard unless specified.The SAP Emarsys Help Portal under "Predict Data Sources" outlines these rules.References:SAP Emarsys Help Portal - "Predict Data Sources" (https://help.emarsys.com/ ).

In SAP Emarsys’ block-based editor (e.g., Visual Content Editor or VCE), the link title attribute serves a specific purpose:

Option D:Correct. The link title attribute is used as a tooltip, appearing when a recipient hovers over the link in an email. This enhances user experience by providing additional context about the link destination.

Option A:Incorrect. The link title does not create a CTA; the CTA is typically the visible text or button, not the title attribute.

Option B:Incorrect. Link tracking is enabled by default in Emarsys via tracking parameters, not the link title attribute.

Option C:Incorrect. The link title is not displayed in reporting; reporting shows metrics like clicks based on the URL or link name, not the title attribute.The SAP Emarsys Help Portal under "VCE - Adding Links" confirms the link title’s role as a tooltip.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/ ).