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Which of the following statements describes how the Email Campaign Update functionality works? Note: There are 3 correct answers to this question.

A.

A modification to the campaign template will update all batch campaigns.

B.

New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.

C.

A network connection during a campaign update can result in a failed save attempt.

D.

Changes made to a template can be reversed by performing a rollback to the previous version.

E.

Opening a campaign with a previous template version will prompt to update the campaign.

Which of the following API permissions is required for an Emarsys API user to enable SAP Customer Data Platform integration with SAP Emarsys?

A.

account.create

B.

field.view

C.

campaign.sent

D.

contact.create

You want to update your contact database. Which of the following options are recommended when itcomes to uniquely identifying contacts? Note: There are 3 correct answers to this question.

A.

Use email address.

B.

Use phone number.

C.

Use an external ID.

D.

Use an SAP Emarsys Customer Engagement internal ID.

E.

Use first name and last name.

You need to update some existing contact records using the SAP Emarsys Customer Engagement API. Which HTTP method should be used when calling the API?

A.

POST

B.

DELETE

C.

PUT

D.

GET

Which of the following statements apply when importing product data files into SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.

A.

Redundant white spaces are automatically trimmed unless they are quoted (e.g., 1, 2, 3 is the same as 1,2,3).

B.

Uploading product data files over a secure connection with password protection is supported.

C.

Values are NOT case sensitive, (e.g., Women Dress 100 is the same as women_dress_100).

D.

A comma (,) must be used to separate multiple values in category fields.

Only 50% of the push messages in your test campaign are delivered. The error messages indicate issues with the Mobile Engage push token. Which of the following could be the cause? Note: There are 3 correct answers to this question.

A.

Incorrect campaign criteria

B.

Outdated app certificate

C.

Incorrect segment criteria

D.

Invalid personalization token

E.

Outdated app version

What are some SAP recommended guiding principles to achieve clean core operations? Note: There are 3 correct answers to this question.

A.

Integrate clean core practices in the end-to-end value process chain.

B.

Establish an organizational structure, technical foundation, and transformation methodology for clean core.

C.

Define roles and responsibilities as part of a process transformation office.

D.

Establish release management.

E.

Establish regular housekeeping tasks and procedures.

You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?

A.

Because the contact would have to make a purchase for the sequence to count as a conversion.

B.

Because only one of the events in the sequence occurred within the attribution window.

C.

Because there must be at least 3 events in a sequence to count as a conversion.

D.

Because none of the events within the sequence occurred within the attribution window.

What can you do with Open Data for SAP Emarsys? Note: There are 3 correct answers to this question.

A.

Connect an Open Data project to multiple Emarsys accounts (tenants).

B.

Export datasets up to 10 MB maximum.

C.

Automatically export data and use it in your third-party BI tools.

D.

Use any business email account with Open Data.

E.

Upload your own additional data into Open Data.

Which of the following metrics are available in the Store Reporting dashboard? Note: There are 3 correct answers to this question.

A.

New Store Revenue

B.

Total Refunds

C.

Store Revenue

D.

Store Purchases

E.

Average Purchase Value