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U+ Bank uses Pega Customer Decision Hub™ to display an offer to its customers on the U+ Bank website.

The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.

What do you configure in the Next-Best-Action Designer to achieve this outcome?

A.

Engagement policies

B.

Contact policy rules

C.

Customer segments

D.

Arbitration rules

MyCo, a telecom company, wants to send promotional emails to give away phone accessories. The accessories can only be given away in batches of 50. When the stock in a batch is completed, a new batch can be promoted again.

You have decided to use volume constraint to limit the number of actions in a batch. To meet the business requirement, what Reset Interval setting do you select?

A.

When accessed

B.

Manual

C.

Daily

D.

Reset Interval does not matter for this scenario

A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.

Put the steps in the correct order to implement this task.

Myco, a telecom company, has recently implemented Pega Customer Decision Hub™. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.

What artifact do you configure to translate the traditional segments used to identify the target audience?

A.

Engagement policies and Arbitration

B.

Contact policies

C.

Segmentation

D.

Audience

What does a solid arrow from a “Set Property” component to a “Filter” component mean?

A.

There is a one-to-one relationship between a “Set Property” and a “Filter” component.

B.

A property from the “Set Property” component is referenced by the “Filter” component.

C.

To evaluate the “Set Property” component, the “Filter” component is evaluated first.

D.

Information from the “Set Property” component is copied over to the “Filter” component.

U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all the credit card actions.

What do you configure to implement this requirement?

A.

Output template

B.

Dynamic template

C.

File template

D.

Email treatment

MyCo, a telecom company, introduced fiber optic service in the northern region of the country. They want to advertise this service on their website by using a banner and target the customers living in that area.

What do you need to configure in the Next-Best-Action Designer to implement this requirement?

A.

Applicability rules

B.

Audience

C.

Prioritization formula

D.

Customer segment

U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.

What does the increase in the propensity value most likely indicate?

A.

Similar customers have ignored the offer.

B.

Similar customers have shown interest in the offer.

C.

Similar customers have rejected the offer.

D.

Similar customers have purchased other offers.