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During a service design workshop, a development team aims to tailor their solutions to the needs and circumstances of the target users. What is the BEST approach for the team to achieve this?

A.

Involve many users from every target group in all steps of the design

B.

Create realistic user personas based on the gathered user data

C.

Interview customers about their preferences

D.

Use the latest technology capabilities to improve the look and feel of the designed solution