In ITIL 4, the continual improvement practice is structured around the continual improvement model, which uses a series of questions such as:
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is specifically mentioned in ITIL 4 as a technique used to assess the current state, especially in the step “Where are we now?” of the continual improvement model.
This step is about understanding the current situation, including:
current capabilities (strengths and weaknesses)
current constraints and risks (threats)
potential areas for improvement and value creation (opportunities)
SWOT helps organizations objectively analyze their present performance and conditions, so they can make informed decisions about what to improve and how.
Therefore, in the context of the continual improvement practice, SWOT analysis is used primarily for:
Understanding the current state.
B. Defining the future desired stateThis is related to the step “Where do we want to be?” which focuses on defining measurable target states and objectives. Techniques here are more about setting goals and desired outcomes, not primarily SWOT.
C. Tracking and managing ideasThis aligns more with maintaining an improvement register or backlog, not with SWOT. Idea tracking is about managing suggestions and initiatives over time.
D. Ensuring everyone actively participatesThis relates to communication, organizational change management, and engagement, but not specifically to SWOT. SWOT is an analytical tool, not a participation method by itself.
ITIL 4 Foundation – Continual improvement model, especially the step “Where are we now?”
ITIL 4 Foundation – Continual improvement practice: use of assessment tools such as SWOT analysis to evaluate the current state of services, processes, and practices.