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Which is an example of the ‘Prepare the team’ step of Gemba walks?

A.

A business relationship manager informs staff of a future Gemba walk of the value stream for creating a new service

B.

A relationship manager records the findings of observing the negotiation of service targets

C.

A relationship manager asks another manager to join the Gemba walk for onboarding new customers

D.

A relationship manager discusses the findings of a Gemba walk with other stakeholders

A parent is authorizing the purchase of a cell phone for her child. What role is the parent assuming?

A.

Sponsor

B.

Customer

C.

User

D.

Provider

An organization is observing the interactions they have with their customers when negotiating service targets.

Which technique is this an example of?

A.

Gemba walk

B.

Voice of the customer

C.

Stakeholder analysis and mapping

D.

Value stream mapping

As part of a stakeholder analysis, a senior manager has been identified who has financial control over BRM activities and is keen to see BRM succeed within the organization.

Which communication strategy should be used for this stakeholder?

A.

Keep satisfied

B.

Monitor

C.

Manage closely

D.

Keep informed

What key question should be asked when verifying and adjusting a business relationship model?

A.

Is there an applicable relationship model?

B.

Is this a new or existing relationship?

C.

Did we deviate from the model or did the model not work as expected?

D.

Does the agent understand the context and the applicable relationship model?

In the context of a cooperative relationship, which would NOT be a role of business relationship management?

A.

Using information to look for new ways to add value for the service consumers

B.

Balancing becoming a trusted partner with investing too much in high-value services

C.

Achieving strategic alignment and setting common goals and priorities

D.

Identifying tailored services that meet service outcome and experience expectations

Which is NOT an input to the ‘Managing business relationship journeys’ process?

A.

Training materials

B.

Roles and responsibilities

C.

Business relationship models

D.

Service portfolio

An organization has set an objective that by the end of the year it will develop and communicate values and principles to be adopted by everyone within the organization relative to business relationship management (BRM).

What metric can BEST be used to assess whether this objective has been met?

A.

Adoption of a common approach to BRM

B.

The service provider's image in the business

C Number and percentage of terminated contracts

C.

Satisfaction of key stakeholders with the relationship

Part of an organization’s strategy is to use consumer feedback as part of the service quality measurement and reporting. The business relationship management (BRM) practice is an important component of that strategy, and an objective has been set to automate, as much as possible, the collection and analysis of feedback. Given this objective, what is the minimum target capability level the organization should set for this practice?

A.

Level 2

B.

Level 3

C Level 4

C.

Level 5

An organization has created a value stream to define new or changed service level agreements (SLAs).

What TWO activities in this value stream are most likely to include contributions from a business relationship management practice?

1. Identify customer requirements

2 Create a draft SLA

3. Verify that SLA is achievable

4. Negotiate agreed SLA

A.

1 and 2

B.

2 and 3

C.

3 and 4

D.

1 and 4