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Porter's Generic Strategies are often applied within an Organization's value chain, in order to organise the value-adding activities to support the chosen strategy.

Place the Generic Strategy which best defines the strategic approach being taken against each of the activities listed below.

Which THREE statements about scenario planning are correct?

A.

It tells management what will happen so they are able to plan for it.

B.

It tells management what needs to be done to make the Organization successful in the future.

C.

It encourages creative thinking by the participants.

D.

It alerts management to the possibility of fundamental change in the environment.

E.

It encourages management to communicate their personal knowledge of trends.

MMM operates leisure parks in Country S. a mature economy in Europe. These are parks that are popular with people between the ages of 8 and 25 years who visit them to ride on the high speed roller-coasters and to visit other attractions at the parks. Nearly 60% of visitor expenditure is to buy meals and drinks at the park MMM estimates that 20% of its visitors travel to its parks from outside Country S.

Which THREE of the following environmental changes will have the greatest impact on MMM in the next five years?

A.

The growing strength of the emerging economies in Africa, Asia and South America.

B.

The average age of the population in Country S is increasing because of a fall in the birth rate.

C.

An increase in the statutory minimum wage in Country S.

D.

Introduction of government restrictions on the number of students and tounsts permitted to enter Country S.

E.

The opening of a rival leisure park in Country S with more modern rides and attractions.

Which THREE of the following are valid reasons to follow a Corporate Social Responsibility strategy?

A.

A good Corporate Social Responsibility policy can attract customers.

B.

A good Corporate Social Responsibility policy is likely to attract a higher calibre of staff.

C.

A good Corporate Social Responsibility policy is likely to reduce administration costs.

D.

A good Corporate Social Responsibility policy can help an Organization recruit employees to meet a diverse skills requirement.

E.

A good Corporate Social Responsibility policy will increase the company's market value.

Which of the following is an example of a value adding activity within the outbound logistics aspect of an Organization's value chain?

A.

Refunds offered to customers if they are dissatisfied with a purchase.

B.

Promotions and discounts offered to loyal customers.

C.

Delivery of customers' purchases directly to their homes.

D.

Regular training provided to staff in customer care.

Z is a medium-sized UK based accounting practice. Z operates a graduate training scheme. The trainees are given an induction and then placed on a three-year training programme designed to help develop professional skills and experience.

The training programme has been in existence for many years. However, there is no clear consensus amongst the partners of Z about what the trainees should be able to do on completion of the programme and therefore what the training programme should emphasize. This lack of clarity is affecting the morale and commitment of the trainees and significant numbers are failing the programme or leaving to join a rival firm.

Z's HR Department recognizes the need for committed and well motivated accountants to meet the increased expectations of clients and the competition from rival firms. The HR Department has identified changes to the training programme that can be implemented gradually through a series of initiatives.

Which TWO of the following statements regarding the change required in Z are correct? (Choose two.)

A.

Understanding which day-to-day behaviors to reinforce within the training programme, is about 'routines and rituals' according to the Cultural Web.

B.

The change would be classified as a 'revolutionary change' according to Balogum and Hope Hailey.

C.

The need to manage the competitive position is an example of an 'external direct trigger' for change.

D.

The plans to combat competition would be considered as a 'structure' factor according to the McKinsey 7 S model.

E.

The skills, abilities and competences of the organization's employee's are a 'hard' factor according to the McKinsey 7 S model.

QR is a conglomerate with two divisions, A and B. Given the information below, select the most appropriate strategy for each division to implement.

According to Johnson, Scholes and Whittington, Suitability is an important consideration when evaluating potential alternative investment strategies.

 

Which of the following is a Suitability consideration?

A.

There are limited raw materials available.

B.

Finances are available.

C.

Current markets are not saturated.

D.

Staff will be resistant to change.

Which TWO of the following benefits could be achieved through the use of Triple Bottom Line (TBL) Reporting?

A.

It may attract ethically aware customers.

B.

It is a straightforward and easy method for measuring targets.

C.

It is easy to quantify the environmental measures included

D.

It can ensure consistency in maximising stakeholder goals

E.

lt can result in cost savings.

YZ operates a national mobile phone (cell phone) network in one country. It is considering upgrading its network to 4th Generation (4G) by providing an improved bandwidth that will enable its customers faster access to the Internet.

This investment will cost S29 million which YZ's institutional investors have agreed to provide by subscribing to a rights issue. This is due to management having informed institutional investors that a rival is already offering 4G and that this is taking customers away from YZ because its network is now regarded as too slow. YZ's remaining customers have shown a willingness to pay extra for 4G and overall the investment will have a positive net present value.

Which of the following statements are correct? (Choose all that apply.)

A.

It provides a market development opportunity for YZ.

B.

YZ will gain a first mover advantage.

C.

There is stakeholder approval for the investment.

D.

It is essential given the strategic threats to YZ.

E.

There are sufficient investment funds available