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David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

A.

Registration Source Type

B.

Person Source

C.

Acquisition Program

D.

Original Source Type

A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

A.

Run a combination of many tests sequentially and methodically.

B.

Vary as many elements as possible in each test.

C.

End the test as soon as one version surpasses the other.

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

A.

Their test hypothesis was invalidated and they should test again.

B.

The test was erroneous and the results should be thrown out.

C.

The test period was too short and they need to let it run for a longer time.

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.

Which steps always need to be completed in order to accomplish this?

A.

Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User

B.

Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage

C.

Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

The gated content is promoted via email to existing customers and via social media to reach a broader audience.

For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

A.

Only for people who click the link in the email

B.

Only for people already known in the database

C.

For all people going to the landing page