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A marketing manager creates an Email Program in January and spends $100 on stock photography for the email that month. The email deploys in February.

As a best practice, in which month(s) would the period cost be inputted in the program Setup tab?

A.

The total cost should be split between the month the cost is incurred and the month the program is live (January and February)

B.

The month in which the cost is incurred (January)

C.

The month in which the program is live (February)

Which would be a valid reason for a person's Email Invalid field to be marked as True?

A.

The person was sent an email that was undeliverable due to a full inbox.

B.

The person was sent an email that was undeliverable due to nonexistent email address.

C.

The person was sent an email that was undeliverable due to a spam filter.

A marketing manager needs to send product information to customers once per week for four weeks. Using the Engagement Program, how would the marketing manager set this up?

A.

Create one stream with four assets

B.

Create four streams, each with one asset

C.

Create two streams, each with two assets

A marketing coordinator builds a Default Program that encourages people to submit a request form on a local landing page in order to be contacted for a free product demo.

Which report would the coordinator consult to view the number of new names generated by the program?

A.

Web Page Activity

B.

Landing Page Performance

C.

People Performance

Which program types are available in Adobe Marketo Engage?

A.

Drip, Event, Email Send, Default

B.

Event, Engagement, Email, Default

C.

Event, Nurture, Newsletter, Default

How would a marketer find the number of people created in the Database in the last six months, grouped by industry?

A.

Create a Program Performance report, filtered by Industry and Person was Created set to "in past 6 months".

B.

Create a Smart List, filtered by Industry with the constraint of Date of Activity set to "in past 6 months".

C.

Create a People Performance report, with Person Created At set to "Last 6 Months" and Group People By set to "Industry".