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A company plans to maximize profitability by charging more for its products at retail locations than on its website. Which of the following segmentation strategies would best support this plan?

A.

Group

B.

Channel

C.

Regional

D.

Location

Which of the following marketing strategies emphasizes offering services at a lower price than rival services with comparable features?

A.

Cost leadership

B.

Service differentiation

C.

Customer focus

D.

Market responsiveness

Demand management involves which of the following undertakings?

A.

Adjusting capacity to support expected demand

B.

Engaging in activities associated with customer relationship management

C.

Creating higher customer demand by improving performance in areas such as lead time and service levels

D.

Understanding events and managing activities that could influence future demand

A manufacturer can simplify the forecasting process by pooling demand forecasts for a product group and then:

A.

averaging total demand and spreading it evenly across all items.

B.

disaggregating demand to the item level based on marketing input.

C.

disaggregating demand to the item level based on historical proportions.

D.

allocating demand to each production site.

The most likely benefit of implementing a collaborative transportation management system is:

A.

lower distribution center operating costs.

B.

fewer transportation planners.

C.

less variability in picking and packing time.

D.

less variability in transportation costs.

Companies are more likely to consider the consequences of their product design decisions when they view the reverse supply chain as an extension of the:

A.

forward supply chain.

B.

marketing process.

C.

manufacturing process.

D.

sales and operations planning process.

A return material authorization (RMA) policy is used in reverse logistics to:

A.

physically transport returned items by using an efficient transportation mode.

B.

minimize the number of returned items by involving product design and demand forecasting.

C.

reduce the cost of returned items by refusing to accept items that should not be returned.

D.

reclaim substantial value from returned items by recycling.

A company’s decision to charge different prices for the same service sold in different market segments is most likely based on which of the following metrics?

A.

Internal rate of return (IRR)

B.

Lifetime customer value (LCV)

C.

Net present value (NPV)

D.

Return on investment (ROI)

Which of the following types of information would be an appropriate basis for a qualitative forecast?

A.

Leading indicators

B.

Market research data

C.

Order history

D.

Shipment history

Supply chains delivering products or services are most able to respond quickly to changing market requirements when:

A.

products have been standardized.

B.

products have a modular design.

C.

production processes have been standardized.

D.

production processes have been simplified.

Which of the following actions typically would be the first step in implementing the philosophy of customer relationship management?

A.

Creating a customer-centric organization

B.

Developing a map of the customer segments

C.

Documenting the objectives for implementation

D.

Selecting an information technology solution

Keeping all other factors equal, a company typically will try to maintain higher service levels for products with:

A.

wider variety.

B.

shorter lead time.

C.

higher profit margins.

D.

lower sales volumes.

A company considers outsourcing its information technology support to a low-cost region on another continent. The company currently has no business presence there. Which of the following actions is most effective in helping to select a service provider?

A.

Contacting the country's consulate for leads

B.

Contacting the country's local government for recommendations

C.

Visiting several potential providers before making a selection

D.

Finding a trusted local business agent to help in the search

Which of the following forecasting methods relies on the opinions of a panel of experts?

A.

Delphi technique

B.

Survey method

C.

Causal method

D.

Time series analysis

A firm has identified groups of customers based on specific characteristics the customers desire from products and services the firm can provide. Characteristics include lead times, pricing tiers, and service levels. The firm is engaged in which of the following activities?

A.

Customer differentiation

B.

Order winner segregation

C.

Market segmentation

D.

Channel definition