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A manufacturer can simplify the forecasting process by pooling demand forecasts for a product group and then:

A.

averaging total demand and spreading it evenly across all items.

B.

disaggregating demand to the item level based on marketing input.

C.

disaggregating demand to the item level based on historical proportions.

D.

allocating demand to each production site.

Which of the following consequences is a result of shipping directly from the point of manufacture to the customer rather than through a distribution network?

A.

Delivery lead times are consistent.

B.

Risk pooling benefits are negated.

C.

Distribution overhead is increased.

D.

Order-fill rate is decreased.

Which of the following outcomes is a benefit typically expected of customer relationship management (CRM)?

A.

Reducing the size of the sales force by automating activities

B.

Gaining a better understanding of customer requirements

C.

Implementing automated inter-organizational processes

D.

Focusing sales efforts on the most profitable customers

The factors to consider in the make-or-buy decision include costs, proprietary knowledge, and:

A.

design history.

B.

available capacity.

C.

inventory balance.

D.

warehouse location.

An advantage of using a third-party logistics service (3PL) is improved:

A.

on-time delivery of shipments due to higher inventory levels.

B.

cost structure due to economies of scale.

C.

access to smaller markets due to localization.

D.

risk visibility due to inventory consolidation.

A firm supplies a single line of products to consumers using retail stores and on-line sales, distributors, and wholesalers. Currently the firm has common pricing and response times for sales in each sales channel. Which of the following tools is most appropriate to employ to improve profitability?

A.

Customer segmentation

B.

Customer-facing ordering systems

C.

Customer relationship management (CRM)

D.

Supply Chain Operations Reference (SCOR®)

Which of the following scenarios represents a correct application of the Supply-Chain Operations Reference-model (SCOR)?

A.

Sales and marketing refers to SCOR to improve demand generation.

B.

Production and engineering uses SCOR best practices to design a new "make" process flow.

C.

Distribution and logistics selects suppliers from the SCOR reference list.

D.

Marketing and development incorporates SCOR Level I metrics for new product design.

Which of the following results can be expected from sharing a common understanding of demand and consumption patterns among supply chain participants?

A.

Improved transparency of collaboration relationships

B.

Increased performance in balanced scorecard

C.

Reduced inventory levels for key items

D.

Better synchronization of planning and operations

Continuous improvement is best described as:

A.

a never-ending effort to expose and eliminate root causes of problems.

B.

a never-ending effort by the management team to reduce cycle time.

C.

identifying and implementing big-step improvements within a process.

D.

a process in which a supplier commits to replenishing inventory based on demand without receiving replenishment orders.

A company’s decision to charge different prices for the same service sold in different market segments is most likely based on which of the following metrics?

A.

Internal rate of return (IRR)

B.

Lifetime customer value (LCV)

C.

Net present value (NPV)

D.

Return on investment (ROI)

Compared to a blanket purchase order, a supplier alliance agreement is best differentiated by:

A.

efficient material replenishment processes.

B.

clearly identified roles for the buyer and seller.

C.

a shared vision of added value.

D.

a sole-source agreement.

Which of the following marketing strategies emphasizes offering services at a lower price than rival services with comparable features?

A.

Cost leadership

B.

Service differentiation

C.

Customer focus

D.

Market responsiveness

The primary reason for the evolution of the supply chain is:

A.

fewer rejects due to poor quality.

B.

increased on-time delivery.

C.

increased cost savings.

D.

increased communication.

A return material authorization (RMA) policy is used in reverse logistics to:

A.

physically transport returned items by using an efficient transportation mode.

B.

minimize the number of returned items by involving product design and demand forecasting.

C.

reduce the cost of returned items by refusing to accept items that should not be returned.

D.

reclaim substantial value from returned items by recycling.

Which of the following corporate strategies is most consistent with a flexible supply chain strategy?

A.

Being the low-price leader

B.

Providing the highest-quality service

C.

Providing mature products with stable sales

D.

Emphasizing the quality of the product