Weekend Sale - Limited Time 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: sntaclus

The main benefit of a mass customization product design strategy is to:

A.

sell high quantities of product to specific customer segments.

B.

achieve economies of scale in purchasing components.

C.

offer more product variety while keeping inventories low.

D.

avoid assembly of finished products.

A main benefit of using customer relationship management (CRM) is:

A.

maximization of on-time delivery.

B.

minimization of product returns.

C.

identification of customers with high lifetime value.

D.

finding new markets for existing products and services.

Which of the following types of information would be an appropriate basis for a qualitative forecast?

A.

Leading indicators

B.

Market research data

C.

Order history

D.

Shipment history

The value that logistics provides within the supply chain can best be summarized as:

A.

satisfying customer expectations about availability and delivery at an acceptable total cost.

B.

meeting promised location and on-time delivery goals with minimal use of expediting.

C.

establishing inventory and delivery goals with various customers that fulfill the firm's profit objectives.

D.

providing accurate in-transit and delivery information to customers and salespeople.

Which of the following situations is an example of inventory being held as a way to balance supply and demand?

A.

A manufacturer holds inventory of key components to maintain a level production schedule.

B.

A manufacturer of seasonal products builds finished-goods inventory before the peak selling period.

C.

A distributor maintains safety stock of slow-moving items at a central distribution center.

D.

A retailer stocks a variety of sizes and colors of a fast-selling item to avoid losing sales.

A company that produces standardized products and sells them through retailers via a responsive transportation system has decided to expand its sales with an online store for customized products. Which of the following distribution strategies would be the most appropriate for the business-strategy change?

A.

Local distribution centers serving retailers and online sales

B.

Centralized cross-docking facilities serving retailers and online sales

C.

A centralized distribution center serving retailers and direct shipment from the factory serving online sales

D.

A centralized distribution center serving retailers with transshipment arrangements serving online sales

Which of the following strategies is used primarily for demand planning?

A.

Build-to-order scheduling

B.

Push-pull replenishment

C.

Collaborative planning, forecasting, and replenishment

D.

Vendor-managed inventory

Which of the following indicators is most appropriate to use as a measure of supply chain utilization?

A.

Production equipment productivity

B.

Net asset turnover

C.

Value-added productivity per employee

D.

Upside flexibility

Compared to mass-media marketing, customer relationship management has the advantage of allowing the organization to:

A.

compete for customers based on service.

B.

reach a larger number of potential customers.

C.

reduce inventory to improve cash flow.

D.

focus on attracting new customers.

The primary reason for a firm to pursue strategic supply chain activities is to:

A.

gain competitive advantage.

B.

reduce total cost of ownership (TCO).

C.

decrease inventory.

D.

increase product life cycles.

Which of the following scenarios represents a correct application of the Supply-Chain Operations Reference-model (SCOR)?

A.

Sales and marketing refers to SCOR to improve demand generation.

B.

Production and engineering uses SCOR best practices to design a new "make" process flow.

C.

Distribution and logistics selects suppliers from the SCOR reference list.

D.

Marketing and development incorporates SCOR Level I metrics for new product design.

Which of the following levels in a supply chain network represents the most upstream external activity?

A.

Supplier to contractor

B.

Manufacturing to supplier

C.

Customer to distribution

D.

Customer to contractor

A company has been delivering a global product that no longer appears profitable. Senior management’s best response is to:

A.

analyze product profitability by market segment.

B.

discontinue the product based on eroding profitability.

C.

provide additional incentives to the sales force.

D.

increase promotional activity across all markets.

Which of the following organizational design choices is an example of vertical integration?

A.

Contracting with a third-party logistics provider

B.

Producing components used internally

C.

Externally staffing a customer service center

D.

Awarding a one-time trade show contract

Incorporating supplier input into product and process design helps to:

A.

maintain quality.

B.

stabilize product costs.

C.

reduce time to market.

D.

save costs to the buyer.