Free Practice Questions for Salesforce Marketing-Cloud-Developer Exam

Salesforce Marketing Cloud offers various encryption options when creating a new key in Key Management. The three encryption options that can be used are:

Asymmetric (B) - Asymmetric encryption uses a pair of keys (public and private) for encryption and decryption. This method is highly secure as the private key remains confidential.

RSA (C) - RSA is a specific type of asymmetric encryption. RSA stands for Rivest-Shamir-Adleman, and it is widely used for secure data transmission.

Symmetric (E) - Symmetric encryption uses the same key for both encryption and decryption. It is efficient for encrypting large amounts of data.

Before deleting a sendable data extension that contains a large number of contact records, it is important to manage the contact deletion through Contact Builder. Deleting the data extension from Contact Builder ensures that all related contact information is also removed from the contact model.

To determine if a specific text string exists in a tab-delimited list of values, the BuildRowSetFromString AMPscript function is the most appropriate. This function splits the string into a rowset, making it easier to search for the specific text.

BuildRowSetFromString Function: This function converts a delimited string into a rowset, which can then be iterated over or searched using other AMPscript functions.

SET @values = "val1\tval2\tval3" SET @rowset = BuildRowSetFromString(@values, "\t") SET @rowCount = RowCount(@rowset) SET @found = "false" FOR @i = 1 TO @rowCount DO SET @row = Row(@rowset, @i) SET @value = Field(@row, 1) IF @value == "specificText" THEN SET @found = "true" /* exit the loop if found */ BREAK ENDIF NEXT @i

To get a list of subscribers who were sent an email within the past 12 months, you should query the Job and Sent data views. These data views contain detailed information about email sends and can be used to filter subscribers based on the send date.

SQL Query Example:

SELECT s.SubscriberKey FROM _Sent s JOIN _Job j ON s.JobID = j.JobID WHERE j.SendDate >= DATEADD(month, -12, GETDATE())

To alternate the background color of rows in an HTML table using AMPscript, the MOD function can be used to determine if the row number is odd or even.

MOD Function: The MOD function returns the remainder of a division operation. By using MOD(@numerator, 2), the function returns 1 for odd rows and 0 for even rows, allowing the background color to be set accordingly.

AMPscript Example:

%%[ SET @numerator = 1 FOR @i = 1 TO RowCount(@rows) DO SET @color = IF MOD(@numerator, 2) == 1 THEN 'Red' ELSE 'White' ENDIF SET @numerator = ADD(@numerator, 1) ]%% %%[ NEXT @i ]%%

A "401 Unauthorized" error typically indicates an issue with authentication or permissions. Since the Client ID and Client Secret have been successfully used in other REST calls, the most likely cause is insufficient permissions for sending emails.

Check Send Permissions: Ensure that the appropriate permissions for sending emails have been granted to the Client ID and Client Secret in the Installed Packages. Without these permissions, the API call will fail with a 401 error.

When logging unsubscribe events from a CloudPage using the LogUnsubEvent Execute Call, it's crucial to capture and provide both the SubscriberKey and the JobID. The SubscriberKey uniquely identifies the subscriber, while the JobID identifies the specific email job from which the subscriber is unsubscribing.

SubscriberKey: Identifies the subscriber in the Marketing Cloud.

JobID: Identifies the email job that triggered the unsubscribe event.

In AMPscript, comments can be added within a code block using the /* comment */ syntax. This allows developers to include notes or explanations without affecting the execution of the script.

Example:

ampscript

Copy code

%%[ /* This is a comment */ SET @var = "value" ]%%

To update Contact data stored in a Data Extension using the REST API, the Data Extension must be in an Attribute Group (A). This is necessary because the REST API interacts with Contact data through Attribute Groups, which organize Data Extensions and their relationships within Contact Builder.

To trigger an SMS message to a subscriber using a form published on CloudPages, the developer should use the requestToken and messageContact REST API objects (D). These objects can be used to authenticate and send the SMS message programmatically when the form is submitted.