Free Practice Questions for Salesforce Marketing-Cloud-Developer Exam

To create a JavaScript Web Token (JWT) using a key from Key Management in Salesforce Marketing Cloud, the GetJWTByKeyName function should be used. This function generates a JWT using the specified key from Key Management.

When an email is sent to a list where subscribers have no associated Subscriber Key, Marketing Cloud will use the Email Address as the Contact Key by default. This ensures that each subscriber can still be uniquely identified even if they do not have a predefined Subscriber Key.

To convert a string payload in JSON format to a JavaScript object on a CloudPage, the developer should use the ParseJSON (B) function in Marketing Cloud Server-Side JavaScript (SSJS). This function parses a JSON string and returns a corresponding JavaScript object.

Example:

var jsonString = '{"key1":"value1", "key2":"value2"}'; var jsonObject = Platform.Function.ParseJSON(jsonString);

Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.

Before importing zipped files into a Data Extension, a File Transfer activity is needed to unzip the files on the Marketing Cloud Enhanced FTP server. This activity moves and decompresses the files to make them available for import.

File Transfer Activity: This activity is used to move files from one location to another and to unzip compressed files.

To write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension, the developer can use:

%%SendBoo1 < 1 (B) - This script directly checks if the Boolean field SendBoo1 is less than 1, effectively excluding records where the field is false.

%%=Lookup('Excluded', 'SendBoo1', 'Subscribekey', _Subscribekey) == false (C) - This script performs a lookup to check the value of SendBoo1 in the 'Excluded' data extension, comparing it against the Subscribekey. If the value is false, the email is excluded.

The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.

Transparent Data Encryption (TDE) is the appropriate method for ensuring that the underlying database files are encrypted at rest. TDE encrypts the database files themselves, protecting the data in case the physical media is stolen, while allowing the data to be viewed in clear text by authorized users within the system.

Transparent Data Encryption: Encrypts data at rest, ensuring that the database files are secure.