Free Practice Questions for Salesforce Marketing-Cloud-Administrator Exam

The out-of-the-box Subscription center can display Publication Lists and Lists as options for subscribers to opt in or out of. Data Extensions and Groups are not supported by the default Subscription center.

To understand how a specific content area within a Triggered Send Email is performing, the admin should use C. Impression Tracking for Triggered Sends. Impression Tracking allows the admin to track how often a particular content area or piece of dynamic content is viewed within emails, giving insights into the performance of content within Triggered Sends.

When using a filename pattern for a File Drop Automation trigger, the import File Activity should use %%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations

When considering a Dedicated IP for global marketing efforts, Northern Trail Outfitters should consider:

Stack alignment: Ensure all accounts are on the same stack to facilitate shared use of the Dedicated IP across different geographical locations.

Send volume: A dedicated IP is beneficial if the send volume is significant enough to maintain and build a positive sender reputation. Regular, consistent high-volume sending is crucial for IP warming and reputation.

To target subscribers based on complex criteria, such as recent engagement and geographic proximity:

Use SQL Queries in Automation Studio to create a highly specific audience segment. SQL queries allow for the combination of multiple data points and criteria into a single query, providing the flexibility needed for complex segmentation.

Write a SQL query that joins email interaction data with subscriber location data, filtering for those who engaged within the last 30 days and are within 10 miles of an NTO store.

Segment by domain to limit number of sends to each email provider is the option for segmentation that aligns with the IP Warming process. IP Warming is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs). Segmenting by domain means dividing the email list into smaller groups based on the email domain, such as gmail.com or yahoo.com. By segmenting by domain, marketers can limit the number of sends to each email provider and avoid being flagged as spam or blocked by the ISPs.

Publication lists in the Marketing Cloud are used to allow subscribers to opt-down or opt-out of specific types of communications without unsubscribing from all communications. This functionality enables more granular control over communication preferences, helping organizations maintain engagement with subscribers who might not be interested in all content but still wish to receive certain types of messages.

 The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1

When enabling Multi-Org in Marketing Cloud Connect, it's important to consider:

The Multi-Org configuration does not support using a standard profile and preference center across connected business units. Each business unit operates independently.

Admins must consider alternative strategies for managing subscriber preferences across multiple Salesforce orgs linked to different business units in Marketing Cloud.

For NTO to format links for Google Analytics 360 without including PII, they should use non-personally identifiable information in the query string parameters. Suitable options include:

A. Product Code: Identifies a product without revealing customer identity.

B. Application ID: An internal reference that does not disclose personal details.

C. Subscriber ID: A unique identifier for a subscriber that is not directly tied to personal details like an email or name.