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The purchase order number field is specified as text. What value will be segmenting on 0852

retrieve?

A.

Purchase order number will be NULL

B.

Purchaseorder number 852

C.

Purchase order number 0852

D.

Purchase order number 852 and 0852

A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?

A.

Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments

B.

Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments

C.

Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments

D.

Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments

What data modelobject category can a marketer create segments on?

A.

Unified Individual Only

B.

Engagement

C.

Profile

D.

Other

What is the differentbetween direct & related attributes?

A.

Direct attributes have one to one relationship while Related attributes are one to many relationships

B.

Direct attributes have one to many relationships while Related attributes are one to one relationship

C.

Direct Attributes are Text based only and Related Attributes are Date and Number based

D.

Direct attributes are attributes on the individual and related attributes are attributes on the unified individual

A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation whichobject should be used for activation member?

A.

Subscriber

B.

Unified Individual

C.

Contact

D.

Individual

Consolidation Rate

A.

1 - (Total Unified Profiles/ DSO profile)

B.

1 - (Total Unified Profiles/ DMO profile)

C.

1 - (Total Unified Profiles/ Data Stream profile)

Which two options are available for setting up a publishing schedule in segmentation?

A.

Data Stream schedule

B.

Manual

C.

Automated every 12 or 24 hours

D.

Einstein Insights

What are two options to stop a segment from publishing to an activation if it is no longer needed?

A.

Skip

B.

Delete

C.

Unpublish

D.

Disable

What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?

A.

Profile API

B.

Query API

C.

Calculated Insights API (Doubt)

D.

Metadata API

Which CDP Objects are available as tables via the Tableau connector to discover new insights about customers?

A.

Calculated Insights

B.

AllObjects

C.

Unified Profile

D.

Data Model Objects