Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear
is possible but expensive.
What should CK focus testing efforts on to determine whether to produce at scale?
Duringthe ideation stage, a Cloud Kicks team developed a low fidelity prototype to help the company hone its strategy.
Which question should the strategy designer focus on next to ensure success?
A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.
What should the strategy designerdo to address these concerns?
A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations andwrote the design challenge statement.
Which option reflects the format of the design challenge statement"?
A strategy designer is working with a group of developers who have yet to buy into the team
design process.
What should the strategy designer to do to engage them more?
A strategy designer is working on a projectwith budget constraints. Many of the variables
and decisions are unclear in the early stages of design What should be their approach in terms of
bringing skills and talent?
A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights
from research and turn them into design opportunities.
Which question should the team use to prioritize insights?
Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?
Which metric should define a successful transformation outcome?
A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.
How could a kickoff meeting help align the project team before they begin working together?
Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.
What is a core component of a successful GTM strategy?