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Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear

is possible but expensive.

What should CK focus testing efforts on to determine whether to produce at scale?

A.

Novelty, privacy, and potential to go viral

B.

Competitive advantage, impact, and own ability

C.

Desirability, viability, and feasibility

Duringthe ideation stage, a Cloud Kicks team developed a low fidelity prototype to help the company hone its strategy.

Which question should the strategy designer focus on next to ensure success?

A.

Whet ere the team's technical capabilities to deliver on thesolution?

B.

What are the assumptions about market conditions that would have to be true?

C.

What user experience success metrics should be included in the product?

A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.

What should the strategy designerdo to address these concerns?

A.

Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.

B.

Share stories from research that show the design team understands the customers' needs.

C.

Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.

A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations andwrote the design challenge statement.

Which option reflects the format of the design challenge statement"?

A.

As a user, I want to see trending support resources upon the first login to customer support so I can save my time.

B.

Unify platforms and centralize support operations to save customers time and reduce business costs.

C.

How might we save our existing customers time by preemptively serving the info they need to deflect the customer support calls.

A strategy designer is working with a group of developers who have yet to buy into the team

design process.

What should the strategy designer to do to engage them more?

A.

Conduct interviews with developers to gather insights on process approaches.

B.

Invite the developers to lead the conversation for synthesis and persona development.

C.

Facilitate a workshop on ideating and sketching with the core team members.

A strategy designer is working on a projectwith budget constraints. Many of the variables

and decisions are unclear in the early stages of design What should be their approach in terms of

bringing skills and talent?

A.

Define additional leads for each functional area.

B.

Staff heavily from the development phase until the go to market phase.

C.

Bring in team members with strong problem solving skills.

A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights

from research and turn them into design opportunities.

Which question should the team use to prioritize insights?

A.

How will this improve the customer experience?

B.

Is our technology capable of supporting this need?

C.

What will bring in the most revenue?

Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?

Which metric should define a successful transformation outcome?

A.

Increased goal completion rate

B.

Increased human takeoverrate

C.

Decreased length of support calls

A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.

How could a kickoff meeting help align the project team before they begin working together?

A.

Create a social contract and promote a detailed plan for how to execute on the new teams charter.

B.

Outline chain of command and set ground rules forhow to properly execute design thinking methodologies.

C.

Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.

Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.

What is a core component of a successful GTM strategy?

A.

Test-driven development

B.

Product value proposition

C.

Digital marketing plan