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What is the primary function of Einstein Copy Insights?

A.

Give insight on Email message copy to understand which text is resonating with Contacts

B.

Analyze the subject lines to uncover insights and optimize email engagement

C.

Recommend best copy for web content for blogs, articles, etc.

D.

Drive higher Mobile App engagement through optimized Push message copy

What two Journey types enable an administrator to efficiently create and track opens and clicks?

A.

Language Send

B.

Region Send

C.

Transactional Send

D.

Single Send

E.

Country Send

What is the recommended maximum number of activities that should be on a single journey canvas?

A.

100

B.

50

C.

10

D.

300

What is true about Einstein Engagement Scoring (EES)?

A.

EES requires Collect Code Tracking forweb conversion predictions

B.

EES analyzes all send data from Marketing Cloud

C.

EES can import historical purchase data to drive conversion predications

D.

EES takes into account custom unsubscribe handling

What Einstein functionality makes predictions for email only?

A.

Einstein Scoring

B.

Einstein Copy Insights

C.

Einstein Engagement Frequency

D.

Send Time Optimization

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A.

Orchestration

B.

Data aggregation

C.

Unified customer profile

What is the fastes way to add a classification to a post?

A.

Macro

B.

Add classification manually to each post.

C.

Classification cannot be added to a post

Which user role can beused to set up single sign-on in Social Studio?

A.

Full User

B.

Editor

C.

Super User

D.

Environment Owner

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A.

Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

B.

Nullable fields to be used for comparing your Journey Data and Contact Data fields

C.

An expression builder references Journey Data and Journey Filtered : activities

D.

An expression builder references Journey Data and Contact Data.

What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A.

Workspace Shared Notes

B.

Publish Macros

C.

Individually

D.

Post Approvals