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U+ Bank implemented a customer journey for its customers. The journey consists of three stages. The first stage raises awareness about available products, the second stage presents available offers, and in the last stage, customers can talk to an advisor to get a personalized quote. The bank wants to actively increase offers promotion over time.

What action does the bank need to take to achieve this business requirement?

A.

Enable increasing stage upweighting for the second stage of the journey.

B.

Upweight the propensity by adding more predictors that fit the target customers and repeat this process over time.

C.

Enable increasing stage upweighting for the first stage of the journey.

D.

Enable constant stage upweighting for the second stage of the journey.

As a decisioning architect, you advise the board on the business issues for which they must use the Next-Best-Action strategy. Which three business issues do you recommend? (Choose Three)

A.

Resource Planning

B.

Service

C.

Retention

D.

Collections

E.

Accounting

The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.

Which option allows you to implement the business requirement?

A.

Volume constraints

B.

Outbound channel limits

C.

Suppression policies

D.

Suitability rules

U+ Bank has recently defined two contact policies:

1. Suppress a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days.

2. Suppress the Reward card offer, part of the credit card group, for 7 days if it is rejected twice in any channel in the last 7 days. Paul, an existing U+ Bank customer, no longer sees the Reward card offer. What is the reason that Paul cannot see the offer?

A.

Paul rejected the Reward card offer once in contact center.

B.

Paul rejected the Reward card offer once on the web channel.

C.

Paul rejected other credit card offers twice on the web channel and once in contact center.

D.

Paul rejected other credit card offers once on the web channel and once in the contact center.

The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub™ on its website to promote new offers to each customer.

Place the events in the sequential order.

U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.

What do you configure in Next-Best-Action Designer to implement this requirement?

A.

A customer segment

B.

An audience

C.

A prioritization formula

D.

Applicability rules

The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Prices of the shoe, minus the Cost to acquire the shoe.

The details of the shoes are provided in the following table:

The details of the shoes are provided in the following table:

To output the most profitable shoe, which component do you add in the blank space that is highlighted in red?

A.

Filter

B.

Group By

C.

Decision table

D.

Prioritize

U+ Bank implemented a customer journey for its customers. The journey consists of five stages. The bank observes that as customers progress through the journey, one customer entered the third stage of the journey, and then received an offer that is not included in any journey.

Which statement explains the cause of this behavior?

A.

The bank implemented upweighting for the third stage.

B.

The customer was not eligible for the last stage of the journey and the system presented an offer outside the journey.

C.

The customer can be involved in only one active journey at a given moment.

D.

The customer always receives the most relevant action, even if an action is not a part of any journey.

U+ Bank, a retail bank, is currently presenting a cashback offer on its website.

Currently, only the customers who satisfy the following engagement policy conditions receive the cashback offer:

While continuing cross-selling on the web, the bank now wants to present the cashback offer through a new channel, SMS. The bank also wants to update the suitability condition by lowering the threshold of the debt-to-income ratio from 48 to 45.

As a business user, what are the two tasks that you define to update the cashback offer? (Choose Two)

A.

Add a new treatment.

B.

Edit an existing treatment.

C.

Edit the engagement policy.

D.

Edit the action details.

E.

Remove existing treatment.

A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.

If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?

A.

Create two segments to identify the target audience for each of the two offer emails: day one, and day five. Set up two schedules per day for the two segments.

B.

Create an action with a flow that contains two Send Email shapes, one for each email. Set appropriate wait times between the shapes.

C.

Configure the primary schedule to run daily and let the artificial intelligence (AI) choose the best action based on engagement policies.

D.

Configure a primary schedule for the original offer email and setup an ad-hoc schedule to send the second email.